About the Department
Department of Public Relations and Advertising at CIU aims to prepare our students for diverse and highly competitive careers in the fields of public relations and advertising. Our goal is to provide our graduates with the credentials that meet or go beyond the expectations of the sector and to prepare them to be productive and creative communication experts with social responsibility and ethics. The medium of instruction is English and it is designed to teach students both theory and practice oriented courses. Our two 20-days-long summer training, first in the field of public relations and second in the field of advertising, enable students to gain experience in these fields and see the application of theories in real-life practices.
Accreditations
Public Relations and Advertising Program has been accredited as of March 1st, 2019, by the Communication Education Evaluation Accreditation Board (ILEDAK), which is an institution authorized in performing external evaluations and issues accreditation certificates in the field of communication.
Educational Opportunities
With a teaching staff consisting of both academics and media industry specialists, our department prepares its students with the knowledge and skills meeting the requirements of the public relations and advertising fields. Public relations and advertising professionals also meet our students through panels, seminars, conferences and workshops. The department’s Public Relations and Advertising Club is open to all faculty students and serves as a platform for students to organize activities and create advertising and public relations campaigns. Public Relations and Advertising students also have the opportunity to work in the CIU News Agency and CIU Radio and Television studios, to help them develop writing, reporting and audio-visual skills necessary in the public relations and advertising professions.
Career Areas
Graduating students will able to find employment at a variety of public and private institutions. Those who wish to pursue their career in the field of advertising can be employed in advertising agencies, graphic design studios and marketing departments. Graduates who look for jobs in the field of public relations can have a career in government offices, municipalities, trade organizations, banks, hospitals, hotels and many other organizations as public relations professionals, corporate communication directors, public relations specialists, or communication experts. Graduates who are interested in further education can continue at post-graduate programs of universities and can pursue academic careers.
Contact
Faculty of Communication
Çevik Uraz Center, CU124
Tel: +90 392 671 1111 Extension: 2301
Faculty E-mail: secretary-foc@ciu.edu.tr
Head of Department: Asst. Prof. Dr. Bahar Taşeli SAKALLI
Head of Department E-mail: btaseli@ciu.edu.tr
Compulsory Courses
First Semester
INTRODUCTION TO MASS COMMUNICATION
Course code
COMM101Credit
3Theoretical
3Practical
0Ects
4MEDIA LITERACY
Course code
COMM133Credit
3Theoretical
3Practical
0Ects
4READING AND WRITING SKILLS-I
Course code
ENGL141Credit
3Theoretical
2Practical
2Ects
4INTRODUCTION TO COMPUTERS
Course code
ITEC110Credit
3Theoretical
2Practical
2Ects
4INTRODUCTION TO PUBLIC RELATIONS
Course code
PRAD111Credit
3Theoretical
3Practical
0Ects
6SOCIOLOGY
Course code
SOCY101Credit
3Theoretical
3Practical
0Ects
5TURKISH LANGUAGE
Course code
TREG100Credit
0Theoretical
2Practical
0Ects
2TURKISH
Course code
TURK100Credit
0Theoretical
2Practical
0Ects
2Second Semester
INTRODUCTION TO NEW MEDIA
Course code
COMM104Credit
3Theoretical
3Practical
0Ects
4THEORIES OF MASS COMMUNICATION
Course code
COMM212Credit
3Theoretical
3Practical
0Ects
5READING AND WRITING SKILLS-II
Course code
ENGL142Credit
3Theoretical
2Practical
2Ects
4HISTORY OF CIVILIZATION
Course code
HIST100Credit
0Theoretical
2Practical
0Ects
2INTRODUCTION TO JOURNALISM
Course code
JOUR102Credit
3Theoretical
3Practical
0Ects
4INTRODUCTION TO ADVERTISING
Course code
PRAD112Credit
3Theoretical
3Practical
0Ects
6PSYCHOLOGY
Course code
PSYC110Credit
3Theoretical
3Practical
0Ects
6MODERN TURKISH HISTORY
Course code
TARH100Credit
0Theoretical
2Practical
0Ects
2Third Semester
BASIC PHOTOGRAPHY
Course code
COMM231Credit
3Theoretical
2Practical
2Ects
6HISTORY OF COMMUNICATION
Course code
COMM261Credit
3Theoretical
3Practical
0Ects
6ESSENTIALS OF ECONOMICS
Course code
ECON211Credit
3Theoretical
3Practical
0Ects
5ADVANCED READING AND WRITING SKILLS-I
Course code
ENGL241Credit
3Theoretical
2Practical
2Ects
4INTRODUCTION TO LAW
Course code
ILAW118Credit
2Theoretical
2Practical
0Ects
4FUNDAMENTALS OF ADVERTISING DESIGN
Course code
PRAD203Credit
3Theoretical
2Practical
2Ects
6Fourth Semester
SOCIAL MEDIA IN COMMUNICATION
Course code
COMM254Credit
3Theoretical
3Practical
0Ects
5RESEARCH METHODS FOR SOCIAL SCIENCES
Course code
EASC470Credit
3Theoretical
3Practical
0Ects
7ENGLISH FOR PUBLIC RELATIONS AND ADVERTISING
Course code
ENGL204Credit
3Theoretical
3Practical
0Ects
3MEDIA LAW AND ETHICS
Course code
ILAW242Credit
3Theoretical
3Practical
0Ects
5AREA ELECTIVE
Course code
PRADXX1Credit
3Theoretical
3Practical
0Ects
5UNIVERSITY ELECTIVE
Course code
UNIEXX1Credit
3Theoretical
3Practical
0Ects
4Fifth Semester
MARKETING AND CONSUMER BEHAVIOR
Course code
BUSN365Credit
3Theoretical
3Practical
0Ects
3Faculty Elective
Course code
COMMXX1Credit
3Theoretical
3Practical
0Ects
5WRITING FOR PUBLIC RELATIONS AND ADVERTISING
Course code
ENGL351Credit
3Theoretical
3Practical
0Ects
3SUMMER TRAINING-I
Course code
PRAD200Credit
0Theoretical
0Practical
0Ects
5PRODUCTION TECHNIQUES IN ADVERTISING
Course code
PRAD311Credit
3Theoretical
2Practical
2Ects
4CAMPAIGN DESIGN IN PUBLIC RELATIONS
Course code
PRAD313Credit
3Theoretical
2Practical
2Ects
6AREA ELECTIVE
Course code
PRADXX2Credit
3Theoretical
3Practical
0Ects
5Sixth Semester
Faculty Elective
Course code
COMMXX2Credit
3Theoretical
3Practical
0Ects
5MEDIA PLANNING
Course code
PRAD322Credit
3Theoretical
3Practical
0Ects
4CREATIVITY IN ADVERTISING
Course code
PRAD324Credit
3Theoretical
2Practical
2Ects
5CAMPAIGN DESIGN IN ADVERTISING
Course code
PRAD332Credit
3Theoretical
2Practical
2Ects
5Area Elective
Course code
PRADXX3Credit
3Theoretical
3Practical
0Ects
5Area Elective
Course code
PRADXX4Credit
3Theoretical
3Practical
0Ects
5Seventh Semester
Faculty Elective
Course code
COMMXX3Credit
3Theoretical
3Practical
0Ects
5SUMMER TRAINING-II
Course code
PRAD300Credit
0Theoretical
0Practical
0Ects
5GRADUATION PROJECT-I
Course code
PRAD411Credit
3Theoretical
2Practical
2Ects
6POLITICAL COMMUNICATION
Course code
PRAD453Credit
3Theoretical
3Practical
0Ects
3Area Elective
Course code
PRADXX5Credit
3Theoretical
3Practical
0Ects
5UNIVERSITY ELECTIVE
Course code
UNIEXX2Credit
3Theoretical
3Practical
0Ects
4GRAPHIC PRODUCTION TECHNIQUES
Course code
VICD403Credit
3Theoretical
2Practical
2Ects
3Eighth Semester
Faculty Elective
Course code
COMMXX4Credit
3Theoretical
3Practical
0Ects
5GRADUATION PROJECT-II
Course code
PRAD414Credit
3Theoretical
2Practical
2Ects
7INTEGRATED MARKETING COMMUNICATION
Course code
PRAD428Credit
3Theoretical
3Practical
0Ects
5Area Elective
Course code
PRADXX6Credit
3Theoretical
3Practical
0Ects
5UNIVERSITY ELECTIVE
Course code
UNIEXX3Credit
3Theoretical
3Practical
0Ects
4CORPORATE IDENTITY DESIGN
Course code
VICD316Credit
3Theoretical
2Practical
2Ects
3Elective Courses
INTERCULTURAL COMMUNICATION
Course code
COMM253Credit
3Theoretical
3Practical
0Ects
5PUBLIC ADDRESS
Course code
COMM322Credit
3Theoretical
3Practical
3Ects
5WRITING FOR MASS COMMUNICATION
Course code
COMM222Credit
3Theoretical
3Practical
0Ects
5PUBLIC RELATIONS CASE STUDIES
Course code
ADPR350Credit
3Theoretical
3Practical
0Ects
5SOCIAL RESPONSIBILITY PROJECTS MANAGEMENT
Course code
PRAD461Credit
3Theoretical
3Practical
0Ects
5MARKETING RESEARCH IN ADVERTISING
Course code
ADPR429Credit
3Theoretical
3Practical
0Ects
GLOBAL JOURNALISM
Course code
JOUR433Credit
3Theoretical
3Practical
0Ects
5RADIO AND TV MANAGEMENT
Course code
RTVC452Credit
3Theoretical
3Practical
0Ects
5INTRODUCTION TO CULTURAL STUDIES
Course code
COMM144Credit
3Theoretical
3Practical
0Ects
4FUNDAMENTALS OF TELEVISION PRODUCTION
Course code
RDTV312Credit
4Theoretical
3Practical
2Ects
6NEWS WRITING-I
Course code
JOUR321Credit
3Theoretical
3Practical
0Ects
5PHOTOJOURNALISM
Course code
JOUR342Credit
3Theoretical
3Practical
0Ects
5INTRODUCTION TO DIRECTING
Course code
RDTV401Credit
4Theoretical
3Practical
2Ects
6CONTEMPORARY WORLD CINEMA
Course code
RTVC431Credit
3Theoretical
3Practical
0Ects
5FILM GENRES
Course code
RTVC466Credit
3Theoretical
3Practical
0Ects
5CYBER CULTURE
Course code
VICD405Credit
3Theoretical
3Practical
0Ects
3FILM PRODUCTION TECHNIQUES
Course code
RTVC353Credit
3Theoretical
2Practical
2Ects
5PAGE DESIGN-II
Course code
JOUR432Credit
3Theoretical
3Practical
0Ects
6RADIO-TV NEWS WRITING AND REPORTING
Course code
RTVC332Credit
3Theoretical
2Practical
2Ects
5HISTORY OF CINEMA
Course code
RTVC361Credit
3Theoretical
3Practical
0Ects
3DOCUMENTARY PRODUCTION
Course code
RTVC302Credit
3Theoretical
2Practical
2Ects
5JOURNALISM GENRES
Course code
JOUR454Credit
3Theoretical
3Practical
0Ects
5PACKAGE DESIGN
Course code
VICD308Credit
3Theoretical
2Practical
2Ects
5VISUAL LITERACY
Course code
RTVC467Credit
3Theoretical
3Practical
0Ects
5ONLINE JOURNALISM
Course code
JOUR456Credit
3Theoretical
3Practical
0Ects
4SOCIAL MEDIA APPLICATIONS
Course code
PRAD459Credit
3Theoretical
3Practical
0Ects
5LIGHTING DESIGN
Course code
RTVC442Credit
3Theoretical
2Practical
2Ects
5JOURNALISM CASE STUDIES
Course code
JOUR450Credit
3Theoretical
3Practical
0Ects
5TV GENRES
Course code
RTVC411Credit
3Theoretical
3Practical
0Ects
5POLITICAL JOURNALISM
Course code
JOUR381Credit
3Theoretical
3Practical
0Ects
5EDITING
Course code
RTVC365Credit
3Theoretical
2Practical
2Ects
5INTERVIEW TECHNIQUES
Course code
JOUR455Credit
3Theoretical
3Practical
0Ects
5INTERACTIVE ART AND DESIGN
Course code
VICD407Credit
3Theoretical
3Practical
0Ects
3AESTHETICS
Course code
VICD302Credit
3Theoretical
3Practical
0Ects
4TR Applicants
TR Students who are successful in the exams conducted by the Higher Education Council Student Selection and Placement Center (ÖSYM) and are entitled to enroll in our university in line with their preferences can complete the registration process with the necessary documents for registration from our Registration and Liaison Offices throughout Turkey or from the Marketing Directorate on campus.
Click for detailed admission requirements information.
TRNC Applicants
TRNC citizens and TR citizen candidate students who have completed their entire high school education in TRNC. They are placed in undergraduate programs in line with their success in the CIU Student Placement and Scholarship Ranking Exam and the programs they prefer.
Students who are successful in the exam can register from the TRNC Marketing Office.
Applicants can directly apply online to our undergraduate programs using the application portal. Please fill in your details correctly and upload all the required documents listed on the last page of the application form.
Required documents;
- Completed application form,
- Higher/Secondary Certificate or equivalents (e.g. O/A’Level, WAEC/NECO),
- Evidence of English Language competence: TOEFL (65 IBT) or IELTS (5.5). Students without these documents will take the CIU English proficiency exam on campus following arrival,
- Scanned copy of international passport/birth certificate,
- Fully completed and signed CIU Rules and Regulations document (which can be downloaded during the online application).
Cyprus International University provides academic scholarships for its students as an incentive for success, with most students benefiting from 50%, 75% or 100% scholarships or discounted tuition fees. Click for more information.
Tuition Fees are determined at the beginning of each academic year. Candidate students who are entitled to enroll in CIU can learn their fees in line with the Tuition Fee Calculation system.
Program Mission
The Mission of the Department of Public Relations and Advertising
The mission of the Department of Public Relations and Advertising is to educate professionals who have adequate knowledge and skills in the areas of communication in general and public relations and advertising in particular, who actively make use of information technologies; who have a critical perspective; who can offer solutions to problems; who can work individually and as part of a team; who have developed self-esteem; who are aware of their social responsibilities towards the society; and who embrace the necessity of lifelong learning.
PO1: Have a basic theoretical knowledge in the fields of public relations, advertising and communication.
PO2: Understand that public relations is a function of management.
PO3: Understand the importance and role of public relations, publicity and advertising within the scope of integrated marketing communication.
PO4: Know organizational communication models and how they operate.
PO5: Know how to conduct research, make a plan, execute the plan, assess and evaluate the results.
PO6: Know the process of crisis management and how to find solutions to problems within the field of public relations.
PO7: Have knowledge of perception and reputation management for institutions and organizations.
PO8: Understand media and digital media communications related to the publicity of institutions and organizations.
PO9: Know how to make periodic reportage about the activities within the field.
PO10: Know effective methods of presentation within the field.
PO11: Know how to create advertising messages appropriate for the target audience.
PO12: Understand media planning.
PO13: Know the advertising and campaign processes carried out within traditional and new media.
PO14: Carry out internal and external communication processes within institutions and organizations.
PO15: Organize all kinds of events within institutions and organizations.
PO16: Determine the appropriate medium, equipment and materials fit for purpose within public relations and advertising works.
PO17: Develop solutions fit for strategic purposes in accordance with research results.
PO18: Have the ability to think strategically.
PO19: Have the ability to use the necessary audio-visual communication tools within the fields of public relations and advertising.
PO20: Create advertising messages by taking different characteristics of different communication mediums into consideration.
PO21: Plan and execute traditional and new media advertisement campaigns.
PO22: Use digital media and social media effectively within the fields of public relations and advertising.
PO23: Follow social changes and developments closely, study the changes in consumer behavior and use the gathered data in advertising messages.
PO24: Anticipate potential crises within institutions and organizations, take action to prevent the crisis, and take an active role in its solution, if necessary.
PO25: Show competence in active listening, critical analysis and problem-solving.
PO26: Evaluate the knowledge and skills gathered within the field with a critical approach.
PO27: Have an administrative perspective.
PO28: Behave in accordance with protocol and etiquette/social rules of behavior.
PO29: Follow the development of the profession in the world and adapt accordingly.
PO30: Have the ability to follow the economic, social and political agenda of society and use it for the public interest.
PO31: Take responsibility independently or as part of a team to solve problems.
PO32: Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
Program Educational Goals
The Cyprus International University Department of Public Relations and Advertising aims to graduate students who:
PEG1: Have professional knowledge and skills in the fields of public relations and advertising,
PEG2: Can design and execute public relations and advertising campaigns,
PEG3: Can generate novel and creative ideas,
PEG4: Can propose constructive solutions to problems,
PEG5: Have critical thinking skills,
PEG6: Understand the research methods used in the fields of public relations and advertising,
PEG7:Can use new media and new communication technologies. Can use computer programs used in the field of public relations and advertising at minimum, or The European Computer Driving License at the advanced level.
PEG8: Possess advanced written and oral communication skills,
PEG9: Are aware of their social responsibilities to society and to the world,
PEG10: Are competent users of the English language at B1 Level of The European Language Portfolio,
PEG11: Are conscious of behaving in accordance with professional ethics and have a sense of responsibility,
PEG12: Can use information pertaining to their field’s workplace health and safety.