About the Program

Marketing Management is a master’s program designed to equip its students with contemporary skills and knowledge specialized in the most important field of marketing management. As companies look to differentiate and update their offerings in the global marketplace as well as follow the most recent technological and social developments, they are looking for graduates who are specialized in and equipped with strategic and executive marketing skills to stand out. Marketing Management program is designed to cover the most important issues of marketing management with specialized courses like consumer behavior, marketing strategies and international marketing amongst others to provide detailed and state-of-art view on marketing management concepts.

Education Opportunities

Marketing Management program is offered by the Institute of Graduate Studies and Research, Cyprus International University. Graduate students are able to improve their skills and knowledge in a multicultural environment with teaching staff and students from more than 80 different countries. Teaching involves both theoretical knowledge as well as practical trainings that will equip students with overall knowledge and specific skills to fit in the changing business environment after their graduation. Courses are also designed to provide academic research skills to allow students to continue for the Ph.D. program after successful completion of the Marketing Management Master’s Program. Students are also able to practice in the Finance Laboratory which is the only one among North Cyprus universities. Students have the opportunity to participate in entertainment activities, seminars, specialized trainings and other activities organized by departments, the Institute and the student clubs.

Career Areas

Graduates of Marketing Management can work in advertising, media, public relations, social media, sales and promotions, events, products and services management and other related areas in public and private institutions. Graduates are equipped with skills and knowledge that allows them to work both in local or international organizations and undertake different managerial positions related to marketing and management. The positions that graduates of Marketing Management can undertake include market researcher, marketing executive, sales manager, public relations manager, advertising executive, social media accounts manager, and marketing strategist. Graduates also have the option of enrolling in the Ph.D. program.


Institute of Graduate Studies and Research
Education and Graduate Sciences Center, GE106
Tel: +90 392 671 1111 Extension: 2214-2228
Institute E-mail: ciu-institute@ciu.edu.tr


1-2 Years