Faculty of Communication

Visual Communication Design

Duration 4 Years
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About the Program

Visual Communication Design which comprises many fields, like photography, video production, advertising design, game design, and page design emerged with the rise of the needs of the last centuries. Because of these characteristics, Visual Communication has its own unique place in the communication faculties. Visual Communication Design exceeds the limitations of graphic design and embraces a wide range of areas related to mainly communication such as TV and film production, video and image processing, 2D and 3D animation, photography, package design, and corporate identity design. Visual Communication Design education, in short, is for the students who like transferring knowledge, ideas, and dreams using photographic images, videos, and films, and who want to discover the creative potential in visual elements, and new things deeply affecting them.

Education Opportunities

The program utilizes an interdisciplinary approach using art and technology, supported by other scientific disciplines, which allow students of the department to have real work experience during their education. In addition to the theoretical courses in which the current aesthetic trends and theoretical foundations of communication are taught in mutual interaction, the department offers video production, multimedia design, 2D and 3D graphic animation, editing and generic graphics, and web design, where students will discover their own creative potential and develop them further with the expert assistance of faculty members. The courses are conducted in an international atmosphere by experienced academicians and lecturers who are experts in practice. As the program education language is English, the graduates can easily adapt to the international agencies and media organizations with the experience they have gained from the international profile of the university and the department.

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Career Areas

Students who graduate from the Department of Visual Communication Design can gain the opportunity to work in many areas of the communication sector, with the interdisciplinary intellectual and creative skills they have gained and their skills to master new communication technologies. In addition, students can orient themselves towards the academic field if they wish. With the existing cooperation with media organizations, agencies and printing houses, the students of the department have the chance to gain experience in real business life during their education. Our graduates can find career opportunities in the following areas with the technological knowledge and creative skills they have acquired:

• Web Design
• Animation
• Interactive Information Design
• Computer Aided Graphic and Multimedia Design
• Advertising and Public Relations
• Video and Film Production
• Special Effects Design
• Post-Production
• Art Director or Creative Director in Advertising Agencies
• PC Software Screen Work
• Editing Suits in Local, Regional, and National TV Organizations

Contact

Faculty of Communication
Çevik Uraz Center, CU124
Tel: +90 392 671 1111 Extension: 2301
Faculty E-mail: secretary-foc@ciu.edu.tr
Head of Department: Prof. Dr. Hikmet SEÇİM
Head of Department E-mail: hsecim@ciu.edu.tr

Compulsory modules

First Semester
READING AND WRITING SKILLS-I

Course code

ENGL141

Credit

3

Theoretical

2

Practical

2

Ects

4
This course aims to develop students' listening, speaking, reading - writing and study skills. The course provides students with the opportunity to develop their communication skills through controlled activities and to equip students with the basic study skills necessary to follow the curriculum of English. This course also provides students with the opportunity to process the newly acquired knowledge and to develop their ability to ask questions about how to apply the new knowledge to new situations and ask them to think critically. In addition, this course will enable students to learn about the different strategies required to review the various reading pieces, such as finding the main idea and distinguishing the details from the main idea.
INTRODUCTION TO COMPUTERS

Course code

ITEC110

Credit

3

Theoretical

2

Practical

2

Ects

4
The aim of this course is to give the students an understanding of the fundamentals of computers such as the basic components of the computers, input, output, storage devices and processing as well as application and system software, utility programs and internet basics. At the end of this course students will be familiar with the computer terminology and able to use the word processing and spreadsheet programs as well as efficient internet usage. General presentation of computer technologies, Windows operating system and applications in the Microsoft Office packageWord, Excel, Access and Power Point , softwares used in pharmacies, drawing for academic purposes and web-based method of screening of literature are also covered.
TURKISH LANGUAGE

Course code

TREG100

Credit

0

Theoretical

2

Practical

0

Ects

2
This course examines basic areas of language and expression. In the first half of the course, the theoretical approach to language is formed and the spelling rules of the Turkish language are studied. In the latter part of the course, language and narrative errors are studied together with editing. In the second half of the course, formal writing, curriculum vitae, petition, evaluation of the columns in terms of language and style, types of written expression and practice; Turkish production and application of shooting attachments; Turkish grammar structure; It is aimed to teaching subjects like phonetics of Turkish to students.
TURKISH

Course code

TURK100

Credit

0

Theoretical

2

Practical

0

Ects

2
This course provides an orientation to modern Turkish language for foreign students who wish to communicate in this language for their needs. It mainly focuses on the differences between Turkish and English Alphabets, especially the sounds and the letters which are not included in the English alphabet (i.e. Turkish letters ç-ğ-i-ö-ş-ü). In addition, basic grammar and sentence structure forms in Turkish are practised. The required grammar and vocabulary will also be developed through their adaptation to daily situations in contexts such as introducing yourselves, greeting, talking about the things they possess by using possessive adjectives, forming positive, negative and question sentences by using present simple, telling the time, talking about their own timetables, using demonstrative pronouns when describing the place of objects and becoming familiar with vocabulary related to family members.
BASIC DESIGN-I

Course code

VICD101

Credit

6

Theoretical

4

Practical

4

Ects

7
The course focuses on the basics of design through design elements and principles such as harmony, contrast, balance, unity, dilemma, dominance, repetition, rhythm, analogy, metaphor. The course introduces colour theory and its application to design. The course examines Euclidean geometry, composition of shapes, forms and spaces with the emphasis on their visual expression such as light, colour, texture, shade, gestalt principles of perception, figure-ground relations, orientation, formal transformations, interdependence and relationships; studies on ordering systems; introduction of abstract/real concepts in a design process, as well as the principles of two and three-dimensional design, emphasizing function as a determinant. Theories of design will also be introduced.
FREEHAND DRAWING-I

Course code

VICD103

Credit

3

Theoretical

2

Practical

2

Ects

4
Freehand Drawing I aims to teach students to improve their knowledge about the basic principles of drawing such as line, volume, composition and perspective with an emphasis on observational, descriptive and analytical drawing. Students also improve their freehand drawing techniques. Students in this course will have the opportunity to work experimentally with a variety of artistic materials and presentation techniques. Geometric figures, still-life studies of human anatomy and the basic drawing techniques, as well as fundamental concepts of drawing are introduced. The course will also focuses on the structural properties of objects of different sizes, progressively, with a special interest on strengthening the relationship between eye-brain-hand and their knowledge to use in visual communication design.
VISUAL PERCEPTION AND DESIGN

Course code

VICD111

Credit

3

Theoretical

3

Practical

0

Ects

5
Visual process comprises a complex structure, dependent on the source, physiology and the entire conscience dynamics. Information based on perception is dependent on the resultant of logic and brain activities. Within the scope of Visual Perception and Design, it is aimed to improve talents and skills of the students related with perception, visual perception, visual thinking, visual analysis, design, creativity and observation. Within this perspective the course concentrates on basic and advanced elements in design and their interactions with visual perception as well as the importance of working memory and brain processes. The scope of the course also contains theoretical views about visual perception and design.
INTRODUCTION TO COMMUNICATION SCIENCE

Course code

VICD115

Credit

3

Theoretical

3

Practical

0

Ects

4
This course introduces students to the structure and functions of mass media, with special attention to emerging information technologies. It is designed to introduce communication students to the various media industries, including print, electronic and digital media. The impact of the mass media on lifestyles, public opinion, governance and business are also studied. Special attention is given to the historical background of traditional mass communication tools such as books, newspapers, magazines, radio and television by comparing their significance and influence on daily life of society as well as their impact on the economy. The course also addresses the fundamental elements in the communication process and their significance to media relations.
Second Semester
READING AND WRITING SKILLS-II

Course code

ENGL142

Credit

3

Theoretical

2

Practical

2

Ects

4
This course is the continuation of ENG 101. The course aims to improve students' listening, speaking, reading, writing and working skills. In the course, students are guided in writing compare and contrast essays using Venn diagram. In addition, the aim of the course is to learn the necessary conjunctions for composition writing. In addition, the students will be able to write a four-part critical composition by learning the difference between ideas and factual real sentences and how to write the opposing opinion and sentences used to refute it. Thus, the students will be able to distinguish between the compare and contrast essay and discursive essay. Students will also be able to make presentations by using presentation techniques. In addition, this course aims to summarize the reading pieces of the students and to use the strategies of reading and to draw conclusions and meanings using their reading skills.
PSYCHOLOGY

Course code

PSYC110

Credit

3

Theoretical

3

Practical

0

Ects

6
The aim of this course is to provide an introduction to the wide range of topics covered by psychology. By the end of the course, students will be familiar with the major theories and the methods of research used to analyse behavior. These include the biological basis of psychological functions, sensation, perception and different states of consciousness. In addition to cognitive topics, the course provides an introduction to social, developmental and clinical psychology.
BASIC DESIGN-II

Course code

VICD102

Credit

6

Theoretical

4

Practical

4

Ects

7
Basic Design II introduces primary element and forces of the dynamics of visual forms and deals with the concepts of form, space, structure, texture and color as well as the basic principles of 2D and 3D design with a special emphasis on visual perception and Gestalt theory in design. Students will learn how to build up an effective composition using collage in a context, search of an effective composition detailed from coincidental typographic arrangement, introduce symbol and sign, create abstraction and pictograms, study natural objects within a design system containing measuring, extent, texture, tones, values and effective composition. Theoretical presentations about graphic and visual communication design work fields and concepts will also examined in the course.
FREEHAND DRAWING-II

Course code

VICD104

Credit

3

Theoretical

2

Practical

2

Ects

4
Emphasis on development of personal imagery and expression. Introduction of the means of abstraction and of the use of the human figure as subject matter. Exploration of visual form, character and gesture of movements of the human figure. Searching, evaluating and applying the basic elements of life drawing: line, form, color, value, module and composition. Within this scope students are expected to learn how to draw 2 and 3 dimensional drawings, evaluate human body proportions, use drawing tools and materials in effective ways, composition and geometric solids, such as cube, prism, cylinder, pyramid, and sphere. In the course drawing of the gypsum column, gypsum sculpture including eyes in two positions, nose, and ear, and gypsum of head will also be practiced.
HISTORY OF ART AND CULTURE

Course code

VICD106

Credit

3

Theoretical

3

Practical

0

Ects

3
The course focuses on the history of art and culture. In this scope History of Art and Culture introduces the developments and concepts related to development of art and culture. Variety of fields such as painting, sculpture, drama, music, literature and architecture are discussed within a socioeconomic and political context; to give the student a total understanding of a particular time and place in history. Students are expected to have an awareness about the development and chronology of the art-historical periods and of distinctive styles. Within this perspective this course starts with first human being efforts in terms of art and continues towards to the current times where art and culture interactions become more complicated and less immediate.
DESKTOP PUBLISHING

Course code

VICD114

Credit

3

Theoretical

2

Practical

2

Ects

6
This course is to prepare students to use computer software for desktop publishing and to create documents ready for publication. Desktop publishers work as project administrators, production specialists, graphic artists. Courses in desktop publishing are available individually online, or they may be found as part of a graphic design. Within the scope of this course, students will be eligible in working all fields of design and publishing based organisations. This course will also teach the students to combine principles of design and knowledge of the news to produce a compelling publication in terms of cover page design, picture editing and billboard designs.
Third Semester
BASIC PHOTOGRAPHY

Course code

COMM331

Credit

3

Theoretical

2

Practical

2

Ects

6
This course is an introductory course to photography, its history, aesthetics and basic techniques. The course includes teaching instructions, theoretical views as well as some hands-on photographic work and practical field trips. Students will participate in actual photography during practical field trips spanning a wide cross section of photographic opportunity. Students are expected to gain a historical and aesthetic knowledge concerning the development of the medium of photography as well as technical skills and ability to take better photographs. The scope of the course also includes the development of recent revolutionary digital technologies and their effects on the medium. Within this context both digital and analog photography will be thoroughly examined.
GRAPHIC DESIGN

Course code

VICD201

Credit

3

Theoretical

2

Practical

2

Ects

6
Graphic Design course has two aspects: theory and studio works. While the theoretical aspect focuses on the knowledge critical to graphic design, studio works combining theoretical and technical knowledge in the area of graphic design. Within this context, history of graphic design, principals of graphic design including alignment, balance, consistency, contrast, golden rectangle, proximity, and white space, theory of design, colour and materials, basic drawing and typographical techniques, problem solving and design process, basics of creating a portfolio are presented. Design systems, determining design issues and criteria, their visual forms, functions and solutions to these problem, design media and materials will also be considered in the course.
TYPOGRAPHY

Course code

VICD203

Credit

3

Theoretical

2

Practical

2

Ects

5
The aim of Typography course is to introduce students to the use of typography in visual communication design, look closely at the letter anatomy, work with words and paragraphs, design posters and publications with relevant software. Typographic design systems, the aesthetic functional and conceptual use of lettering for printing, typographic uses of various visual media and technical methods are examined in this course. In this scope the course focuses on anatomy of letter, letter classifications, letter spacing, kerning, tracking, leading, alignments, hierarchy and these concepts in typographic designs. It also teaches technical skills necessary for specific computer programs to develop typographic animations.
HISTORY OF FILM AND ANIMATION

Course code

VICD207

Credit

3

Theoretical

3

Practical

0

Ects

4
This course is designed to equip students with a foundational knowledge of film and animation history which they will be able to develop either through further academic study or though their own initiative. The course provides an overview of the history of cinema, focusing on major cultural and creative traditions that have influenced the global development of the medium from the late nineteenth century to the present. Topics will include Soviet cinema in the 1920s, Italian Neorealism in the 1940s, the French New Wave in the 1950s and 1960s, and the emergence of digital technologies in the present era.
HISTORY OF MODERN ART-I

Course code

VICD209

Credit

3

Theoretical

3

Practical

0

Ects

4
History of Modern Art I course aims to teach students a comprehensive survey of the modern period in art, beginning in the early 19th century and continuing through the various styles, and art movements of the 20th century. 19. century social, economic and political condition and goes to the field in art. After the observations necessary for analysing the emergence of modern art and its differences from the previous art periods, History of Modern Art I course focuses on the movements such as impressionism, cubism, expressionism, futurism, constructivism, Dadaism, surrealism, fauvism, abstract impressionism, pop-art, and distinctive styles emerged within these movements.
PROPAGANDA

Course code

VICD213

Credit

3

Theoretical

3

Practical

0

Ects

5
This course examines propaganda as a phenomenon and as a technique employed for promoting causes, both “good” and “bad”. The course traces the ways in which propaganda has been used by different parties in different historical and political contexts. It examines various terms and concepts related with the notion of propaganda and persuasion and explores the major theoretical perspectives related to propaganda. Students learn about different forms of propaganda and discuss its commonalities and differences from other fields such as public relations and advertising. The students are required to read, research, write and present different propaganda case studies.
Fourth Semester
ADVANCED PHOTOGRAPHY

Course code

COMM332

Credit

3

Theoretical

2

Practical

2

Ects

6
The recent revolution that has taken place in the world of personal computers has in turn revolutionized photography. As a direct result of the tremendous advances in digital technologies, software for design and editing photographs and developments in photographic printing technology, has lead to the improvement of democratic character of photography. Consequently conventional photography is increasingly being replaced by digital photography; thus, freeing photography of its laborious aspects imposed by the conventional system. As an advanced version of basic photography, this course focuses on the advanced techniques, applications, and editing in photography. Within this scope the course will concentrate on the photography types and the advanced techniques used in these areas, as well as the software applications necessary for the achievement of better results in editing photographs taken in this field. This course is assessed on project-basis.
HISTORY OF CIVILIZATION

Course code

HIST100

Credit

0

Theoretical

2

Practical

0

Ects

2
The aim of this course is to outline the development of civilizations in the course of history. It firstly focuses on the concepts such as “Civilization”, “Prehistoric”, and “Historic” and on the factors forcing the emergence of the first civilizations. As well as examining the prehistoric periods and their characteristics in the course of human life since the first appearance of human beings on earth, the course mainly focuses on the early civilizations, namely the Mesopotamian, Egyptian, Aegean, Classical Greek, Hellenistic, Indian, Chinese and Roman Civilizations. Political, social, economical, cultural, intellectual, philosophical and scientific aspects in these entities are also examined in this course.
MODERN TURKISH HISTORY

Course code

TARH100

Credit

0

Theoretical

2

Practical

0

Ects

2
In this course, Ottoman state and society, factors causing the collapse of the state; Ottoman modernization; Tripoli and Balkan Wars, World War I, Mudros Armistice and Sevres Agreement; parties and associations, the national resistance movement led by Mustafa Kemal, the Havza and Amasya Circulars, the Congresses, the National Pact, the Turkish Grand National Assembly; the rebellions, the regular army and the War of Independence; the Mudanya Armistice, the Lausanne Peace Treaty; Revolution in the political field, secularization of the state and society, abolition of the sultanate, declaration of the republic, abolition of the caliphate; 1921 and 1924 constitutions, constitutional changes; Sheikh Said Rebellion; Multi-party experience, secularization and modernization in law, nationalization and secularization in education, Kemalizm and 6 principles, Turkish foreign policy(1923-1938) are covered.
UNIVERSITY ELECTIVE

Course code

UNIEXX1

Credit

3

Theoretical

3

Practical

0

Ects

5
.
MEDIA LAW AND ETHICS

Course code

VICD202

Credit

3

Theoretical

3

Practical

0

Ects

5
This course is a study of media law and ethics. It consists of two parts: ethics and law, media law specifically. It is designed to give an overview of the general concepts, problems, and specific cases in the fields media law and media ethics. Within this perspective the course starts with the philosophical investigations in ethics to establish a foundational ground for further discussions in media ethics and advanced analysis of media laws in major countries. Topics which directly affect people working in the field of media will be studied in greater detail. The scope of this course includes not only controversial issues such as news manipulations, truth, invasion of privacy, product placement, stereotypes, taste and taboos, analysis of news reporting on current events, media polling, defamation, copyright, as well as basic knowledge of law necessary for understanding media laws in certain countries affecting media institutions.
DIGITAL IMAGE PROCESSING

Course code

VICD204

Credit

3

Theoretical

2

Practical

2

Ects

5
Digital technologies has been transforming the field, communication, visual communication specifically. Products of these technologies surrounding us in our current world. Digital images and videos are developed and used for specific purposes in every fields of arts and sciences. This course knows this importance and introduces students to analytical tools and methods which are currently used in digital image processing as applied to image information for human visual perception. The general aim of the course is to explore the structure and meaning of the graphic and bitmap images; creation, editing, processing digitally for various media. Essential editing tools such as Photoshop will be taught to the students as the tools to work with. Students will be expected to use their previous design experience with their new tools.
WEB DESIGN

Course code

VICD208

Credit

3

Theoretical

2

Practical

2

Ects

4
The general aim of the course is to give students a chance to create web based projects by combining their design abilities and computer experience. Objective of the course is to give a general idea about the unlimited potential of the Internet and to let them create projects within their own time limits. Students will be expected to learn basic elements of web design including Hypertext Markup Language, Cascading Style Sheet and Javascript, improve their creativity by exploring themselves as web designers by analyzing user requirements and designing web sites that look good at PCs and Smartphones, search for their own style, write project proposals.
HISTORY OF MODERN ART-II

Course code

VICD214

Credit

3

Theoretical

3

Practical

0

Ects

4
This course is the advanced version of History of Modern Art I. The course is based on a comprehensive survey of the modern period of art, beginning in the19th century and continuing through the various styles and movements of the 20th century. The course concentrates on distinctive individual styles in each movement in modern art. Within this scope various modern artists like Monet, Manet, Cezanne, Matisse, Picasso, Braque, van Gogh, Duchamp, and Warhol’s works will be examined and analysed in their interactions with the spirit of their time. The aim of the course is to lead students to an understanding of how modern art has developed through these artists’ works.
Fifth Semester
COMPUTER AIDED VISUAL DESIGN

Course code

COMM341

Credit

3

Theoretical

2

Practical

2

Ects

5
Computer Aided Visual Design is designed to introduce the student main concepts of computer aided design: solid modeling, assembly design, engineering drawing conventions, dimensioning and tolerance specification and descriptive geometry. Within this scope this course also focuses on conceptual design skills such as creative thinking and idea illustration by sketching. Topics of the course include 3D visualization and sketching, 6-view orthographic projections, drawing generation in CAD software, constrained sketching in CAD software, CAD: Solid modeling, feature based parametric models and design intent, dimensioning and tolerances, hole basis and shaft basis ANSI and ISO tolerances, clearances and fits, threaded fasteners, geometric dimensioning and tolerances (GDT), descriptive geometry concepts.
DIGITAL VIDEO PROCESSING

Course code

COMM403

Credit

3

Theoretical

2

Practical

2

Ects

6
The general aim of Digital Video Processing is to explore the structure of the video and to understand the nature of moving images and editing them digitally. Basics of digital video editing tools such as Adobe Premiere and After Effects will be given to the students as the tools to work with. Students will be expected to use their previous design experience with their new tools. Within the scope of the course spatio-temporal sampling, motion analysis, parametric motion models, motion-compensated filtering, and video processing operations including noise reduction, restoration, super-resolution, deinterlacing and video sampling structure conversion, and compression will be examined. Video segmentation and layered video representations, watermarking, video streaming, compressed-domain video processing, and digital TV will also be covered in the course.
SUMMER TRAINING-I

Course code

VICD200

Credit

0

Theoretical

0

Practical

0

Ects

5
This is the first of the two summer training courses. It provides students with the opportunity to gain practical, real-world experience in the fields of visual communication design and to develop professional contacts that will help them as the launch their careers after graduation. Students will arrange the internships in association with the department and are required to complete a minimum of four weeks with their chosen organization, in accordance with rules and regulations set out by the faculty. After completing the internship, students will be interviewed by a panel of Visual Communication Design Department members to assess and discuss their experiences, based on the work that the student has produced at the organization and the report made by their employers.
GRAPHIC PRODUCTION TECHNIQUES

Course code

VICD301

Credit

3

Theoretical

3

Practical

0

Ects

3
This course is designed to introduce students to the methods of technical production for graphic design. Within this perspective the course concentrates not only the history and evolution of print technology but also its technical side including types of printing, descriptions on colour separation process, camera-ready art, matrix, cutting, and binding techniques. Other related topics like image preparation, electronic file management and formatting, paper and alternative printing substrates, colour management, and the major commercial printing techniques will also be presented from the perspective of their individual and collective effects on the look of graphic design applications. Students are expected to use their previous knowledge in their practical projects.
2D ANIMATION

Course code

VICD305

Credit

3

Theoretical

2

Practical

2

Ects

4
This course prepares students for the design profession by providing opportunities to undertake project-based design briefs specific to their major studies in Graphic Design or Web Design or Motion Graphics. This course also allows students to study classically trained animated films to gain a fundamental and functional understanding of two of the major 2D digital animation software packages available: Flash and After Effects. Students will work in a simulated production environment to create a short animated film. Following their short films, students learn more about the After Effect interface through an exercise in which they create and animate a character. Lessons consist of lectures and computer laboratory applications.
ADVERTISING DESIGN

Course code

VICD307

Credit

3

Theoretical

2

Practical

2

Ects

4
Advertising Design focuses on the role of design in an advertising context. It concentrates on advertising strategy based on media and marketing realities. Students will explore specific areas of advertising, including consumer goods, consumer service and public service. Within the scope of the course, the problems of designing graphic material to sell products, services and ideas, the principles of advertising design and their applications, the preparation of roughs and comps and their presentations, a combination of effective, use of illustration, typography and photography for both communication and marketing purposes will be considered. Students are expected to select and focus on specific design in advertising industry.
INTRODUCTION TO MULTIMEDIA

Course code

VICD311

Credit

3

Theoretical

3

Practical

0

Ects

4
This course provides an introductory knowledge for the students who are familiar with conventional publishing methods and products. Our students will be exposed to various examples of multimedia works and they will get acquainted with production methods. This course aims to raise awareness of multimedia rather than a hands--on practice and The new era journalists are expected to perform on radio or in front of TV cameras. This in turn, they need to focus on encompassing different styles of communication formats. This course will guide to teach preliminary concepts of multimedia with the discussions of various benefits and applications.
Sixth Semester
3D ANIMATION

Course code

VICD306

Credit

3

Theoretical

2

Practical

2

Ects

4
This course will teach students an overview of developing 3D animation from modelling to rendering. Students will learn the basics of surfacing, lighting, animation and modelling techniques and will explore volumetrics, and modifiers. The end of the semester, students will have created several short films, advertisements and public spots. 3D Animation is a film making technique by creating motion with picture frames coming one after another instead of using a recording technique. The course covers particularly the creation of animation using computers. Lessons consist of lectures and computer laboratory applications.
PACKAGE DESIGN

Course code

VICD308

Credit

3

Theoretical

2

Practical

2

Ects

5
This is an introduction to package design. It consists of two aspects, theoretical and practical. While theoretical aspect starts with packaging design history and goes to the implementation of commercial and governmental regulations, its practical aspect includes aesthetics, marketing, package manufacturing requirements, and works for constructing brand identity, cost considerations, permeability and shelf life, environmental impact, prototyping, field testing and evaluation. Examples of packaging design as a marketing tool is explored focusing on the food and cosmetics industry. Interesting design solutions are exemplified emphasizing on graphic design and layout including a variety of package needs. Students are expected to develop a strong creative and as well as practical skills in this course.
ADVANCED COMPUTER AIDED 3D DESIGN

Course code

VICD310

Credit

3

Theoretical

2

Practical

2

Ects

5
This course aims to develop skills in advanced 3D digital design programs, Digital Modelling and Prototyping. The course is intended as a complementary to CAD oriented courses in various disciplines like modelling, product design and product development. Cartoon and Animation Department students are encouraged to participate. During this course, the existing CAD skills are deepened and further applied. The use of advanced 3D digital design programs like Maya, 3D Studio Max, Lightwave, Cinema 4D, Rhino and Solid Works will be introduced and demonstrated. Students will concentrate in the programs most relevant to their specific background and interests and will execute their designs in 3D printer. Lessons also consist of exercises and applications in 3D printer laboratory.
WORD AND IMAGE IN MOTION

Course code

VICD312

Credit

3

Theoretical

2

Practical

2

Ects

4
Time-based mediums such as film and video. Opening titles and credit sequences. Translation of two dimensional storyboards into moving type and image. The relationship between graphic design and time-based mediums such as film and personal and commercial video are examined. Students choose from existing films, text sources and performance work to create opening titles and credit sequences. Two-dimensional storyboards are developed and critiqued, then translated into moving type and image. The coursework utilizes director or other appropriate computer programs; previous knowledge of these programs is not required. Joint projects with students from other departments (who are working in film, video or performance) are encouraged for practical experience in group work process. Lessons consist of lectures and computer laboratory applications.
INFORMATION COMMUNICATION AND TELECONFERENCING

Course code

VICD314

Credit

3

Theoretical

2

Practical

2

Ects

3
Communication, human communication and interaction. Communication through computers, visual telephones, cable television, information systems and networks; and Information Communication. Groupware, cooperation and augmentation of concepts. Communication practices in journalism, medicine and business administration; remote computer aided instruction and workgroups. This course studies informatics, science communication and teleconferencing and includes the method science in communication, group working and distribution of labor, heterogeneous multi media, visual telephones, computers, electronic information and cable television. Network topologies, switching, and protocol fundamentals and architectures are presented and compared using the OSI model, TCP/IP, SNA, Appletalk, etc. Data link functions are described including framing, and error and flow control techniques, X.25, Frame Relay, SMDS, and ATM packet technologies are introduced.
CORPORATE IDENTITY DESIGN

Course code

VICD316

Credit

3

Theoretical

2

Practical

2

Ects

3
Corporate identity of a company refer to the ethos, aims and values of an organization and how it is perceived by its customers and the rest of the marketplace. By discussion and comparison visual expression of an organization's unique identity is explored by exemplifying companies such as BP, IBM and Coca-Cola. Within this context, concepts, symbols, sign systems, analysis of successful corporate identity applications, differences between brand, identity, and logo design, cohesive brand identity across multiple platforms, implementing the corporate identity system on the internet are presented. Students are expected to develop corporate identity a company and communicate them by through design working on the name, logotype and related products.
AREA ELECTIVE

Course code

VICDXX1

Credit

3

Theoretical

3

Practical

0

Ects

5
Seventh Semester
POLITICAL ECONOMY AND MEDIA

Course code

COMM457

Credit

3

Theoretical

3

Practical

0

Ects

5
This course aims to promote critical thinking about the relationship between economics factors, political ideology and media production. Students will study economic concepts - including the supply chain, horizontal and vertical expansion, fixed and variable costs, market failure, public good, and economies of scale and scope – and learn how they can be applied to a range of contemporary media industries. The course will also examine the ways in which market regulation, the globalisation of production and consumption, and technological convergence are shaping the future of media industries. In addition, students will conduct and present original research about contemporary media mergers and acquisitions.
SUMMER TRAINING-II

Course code

VICD300

Credit

0

Theoretical

0

Practical

0

Ects

5
This is second and final summer training course required by the department. It provides students another opportunity to gain practical experience in visual communication design departments and to develop a specialism within the field. Students will arrange the internships in association with the department and are required to complete a minimum of four weeks with their chosen organization, in accordance with rules and regulations set out by the faculty. They are encouraged to find a position that provides an alternate but complementary experience to their first internship. As before, students will be interviewed by a panel of Visual Communication Design Department members to assess and discuss their experiences, based the work the student has produced at the organization and the report made by their employers.
GRADUATION PROJECT-I

Course code

VICD401

Credit

4

Theoretical

2

Practical

4

Ects

6
This course, which is the first step of the Graduation Projects II, is designed for students to show their final development in specific projects. It prepares students both for a large-scale exhibition and a professional portfolio. Students, with the assistance of their lecturer, will develop a concept and then choose the most suitable medium for their projects. There will be in-class discussions on how to utilize the concept in the best possible way, and treat the subject matter and material. After completing their specific projects students are expected to show and defend their work in front of a jury which will be established by the department.
CYBER CULTURE

Course code

VICD405

Credit

3

Theoretical

3

Practical

0

Ects

3
This course examines the development of a culture of machines, from the industrial revolution forward, by analyzing a selection from the cannon of non-fiction and fictional texts, and exploring the ways that these visions converge with and diverge from present reality. The objective of the course is to introduce the students the cyber culture surrounding them and give them awareness in their approach to their designs. In this course, by means of cinema, literature and architecture, the formation of cyber culture in time and its futuristic projections will be analyzed. Topics include various films, images and readings based on cyber themes such as cyber space, cyber punk and cyber art.
INTERACTIVE ART AND DESIGN

Course code

VICD407

Credit

3

Theoretical

3

Practical

0

Ects

3
Building upon the concepts learned in Visual perception and Design, this course presents a new challenge to the student: to use art and design methodologies for the creation of virtual worlds, interactivities and environments. Within this scope this course introduces and expands the concepts, aesthetics, and techniques and the impact of technology and new media critical to the exploration and authoring of interactive art and design works. The conceptual framework of the course includes an understanding of the psychological and cultural/social contexts of interactive media access, media ecologies, content composition, sensing of physical environments, spatial narrativity and venue development.
DESIGN ETHICS AND LEGAL ISSUES

Course code

VICD409

Credit

3

Theoretical

3

Practical

0

Ects

3
Designers influence the creation of products, images, infrastructure and environments surrounding us, both virtual and real. Acting in a deliberate manner, designers engage with the problems facing their communities, and act to solve them by developing pragmatic, creative and innovative solutions. This course is designed specifically discussing ethical and legal issues which designer face in the process of creation. Within this perspective these fundamental questions like what is a trademark?, how and why is it registered?, what is invention?, patents and utility models, how is a design protected? will be discussed and answered in specific cases.
AREA ELECTIVE

Course code

VICDXX2

Credit

3

Theoretical

3

Practical

0

Ects

5
.
Eighth Semester
GRADUATION PROJECT-II

Course code

VICD402

Credit

4

Theoretical

2

Practical

4

Ects

7
This course is the conclusion of Graduation Project I. This course concentrates on individual projects in a wide range of interdisciplinary fields of visual arts and design such as video-art, multimedia, and installation. Students, with the assistance of their lecturer, will develop a concept and then choose the most suitable medium for their projects. There will be in-class discussions on how to utilize the concept in the best possible way, and treat the subject matter and material. Students are expected to produce works of a professional level. After completing their specific projects students are expected to show and defend their works in front of a jury which will be established by the department.
INFORMATION TECHNOLOGY AND DESIGN

Course code

VICD406

Credit

3

Theoretical

2

Practical

2

Ects

7
Information Technology & Design is designed to develop technical skills in terms of information technologies and processes used in communication design. It consists two aspects: theory, and practice. Theoretical aspect includes different types of technologies and medias used in the communication fields. Technical aspect of the course is based on project based workshops that will assist the students in strategies and techniques for selecting and implementing multiple technologies and medias in one project, utilizing object-based programing software tools for real time audio and video, real time 3D, network applications. It also covers the processes of collecting, organising, analysing, storing and retrieving, processing, transmitting and receiving, and displaying, as well as the technologies that support them.
ESSENTIALS OF 3D MODELLING

Course code

VICD408

Credit

3

Theoretical

2

Practical

2

Ects

7
This course is designed to introduce the essentials of 3D modelling methods. The aim is that students prepare a 10 second TV commercial using 3D technique and through this study experience the process from design to the end product. Within the context of this course, 3D geometric shapes, texture, surface channels and surface mapping, procedural textures, image mapping, light types and settings, camera settings and use, lighting as well as a variety of rendering options, including ray-tracing, will be presented. Students are expected to develop specific projects using technical knowledge, and related software like Adobe Creative Suite, 3D Max, and Adobe After Effects.
AESTHETICS

Course code

VICD420

Credit

3

Theoretical

3

Practical

0

Ects

4
Aesthetics as a science and a theory. Reaching the level of ‘aesthetic’ perception. Aesthetics is a philosophical science that privileges sensual perception as suggested by Baumgarten and the consciousness of the aesthetic approach is an essential quality for a designer. It is also understood as the philosophy of art concerning the fundamental question ‘What is art?’ In this scope philosophers have written works basically related to this question since the ancient Greek civilisation. This course aims to build consciousness and create an awareness of aesthetic theories and contemporary issues in aesthetics which is necessary for developing unique projects in visual communication design.
AREA ELECTIVE

Course code

VICDXX3

Credit

3

Theoretical

3

Practical

0

Ects

5

Optional modules

FILM ANALYSIS

Course code

RTVC342

Credit

3

Theoretical

3

Practical

0

Ects

4
This course is designed to provide students with an introduction to film analysis. Students will examine the ways in which meaning is constructed in cinema by looking at the various techniques employed by filmmakers and the manner in which these elements operate as a formal system. The course will stress the importance of close textual analysis of individual scenes, while also emphasizing the need to look at films as a whole. A range of films will be viewed in class, although for the sake of coherence the majority will be Hollywood productions from the 1940s and 1950s, in particular the cinema of Alfred Hitchcock.
INTEGRATED MARKETING COMMUNICATION

Course code

VICD317

Credit

3

Theoretical

3

Practical

3

Ects

5
The market has been divided according to demographics, geographic, behaviorist and psychological segments. Analyzing all these segments, attitudes and relations via products or services is the main issues of marketing. Using marketing mix elements and searching solutions for current marketing problems is almost impossible. On the other hand, marketing communications tools such as advertising, public relations, sales promotions, direct marketing, the points of purchase materials, trade fairs, sponsorship marketing, event marketing and issues management must be considered according to consumer decision making process. This course will focus on the strategic integration of marketing mix elements and communication.
ADVERTISING CAMPAIGN DESIGN

Course code

VICD411

Credit

3

Theoretical

3

Practical

0

Ects

6
This course aims to provide students with insights on how to design an advertising campaign, integrating knowledge they have acquired in previous advertising-related courses. First, by developing an actual advertising campaign from scratch, students will experience how all the functional areas of advertising (research, media, creative thinking) work together in the process of creating an advertising plan. Students will design creative works (e.g., preparing a message for ads, writing scripts, a hard copy layout for print ads), and make decisions on media placement. Secondly, students will be responsible for developing a public relations campaign proposal from inception to completion, synthesizing the information they have learned earlier in the program.
DOCUMENTARY PRODUCTION

Course code

RTVC302

Credit

3

Theoretical

2

Practical

2

Ects

5
This course is designed to introduce the development of documentary film in terms of its history, its genres and its pioneers. Students will also consider the relation between reality and representation, and the distinction between fiction and documentary filmmaking. This course integrates the basic historical, theoretical and practical approaches to the basic techniques of documentary production in different mass media tools. The historical diversification and evolution of the documentary film and television will be emphasized in the course. With documentary demonstrations, discussions of sample documentary films, and out of class assignments, this course provides the fundamental theoretical knowledge and skills that are required for documentary production.
FILM PRODUCTION TECHNIQUES

Course code

RTVC353

Credit

3

Theoretical

2

Practical

2

Ects

5
The main aim of Film Production Techniques course is to expand the knowledge and skills of students with camera work, acting, lighting, sound recording, editing, creating visual and sound effects in post-production. Within the scope of the course, students will apply film production stages, beginning with preparation stage of films, production and post-production stages, gain experience in teamwork in the film production process and find an opportunity to direct actors and practice in the composition of the image, camera techniques, lighting and editing aesthetics. In addition, students taking the Film Production Techniques course will also have knowledge about the application of professional ethical rules in the film making process.
INVESTIGATIVE REPORTING

Course code

JOUR462

Credit

3

Theoretical

3

Practical

0

Ects

5
This course will train students in the principle techniques of investigative reporting in a variety of media contexts. Weekly classes will focus on the processes and practices of journalistic investigation and their application in relation to crime, politics, legal processes, corporate activities and consumer affairs. Students will also consider the legal and ethical aspects of investigative journalism. Carefully selected case studies will examine major examples of investigative journalism and students will be encouraged to produce their own investigative reports. The course will also feature occasional contributions from professional journalists who have conducted their own investigative work in the local media.
FILM GENRES

Course code

RTVC466

Credit

3

Theoretical

3

Practical

0

Ects

5
This course is designed to explicate the formation and developments of film genres. It also addresses theoretical approaches of film genres and looks at film genres as artistic and cultural forms. In this course, the development of major film genres (including the western, horror, science fiction, comedy, musicals, crime films and animation) will be covered. The genres will be analysed in relation to both socio-cultural structures and with industry and audience practices. In this way students will develop a solid understanding cultural representation in film, stimulating critical, creative and independent ways of thinking about the role of the media in general
SOCIAL RESPONSIBILITY PROJECTS MANAGEMENT

Course code

PRAD461

Credit

3

Theoretical

3

Practical

0

Ects

5
This course is designed to teach students the importance of social responsibility projects and provide opportunity for the students to gain both theoretical and practical skills in designing and implementing social responsibility projects. The students will engage in developing social responsibility projects which contribute to the betterment of society and provide solutions to various problems related to social, cultural, educational, artistic and sporting aspects of the community. This course will require students to work as groups to design campaigns, write a campaign budget, and complete related steps in the realization of their project, which will finally be presented and defended in class.
SOCIAL MEDIA APPLICATIONS

Course code

PRAD459

Credit

3

Theoretical

3

Practical

0

Ects

0
Within the scope of this course, the students will learn the development of social media as a communications tool, the societal effects of social media, public relations strategies and applications through social media, reputation and crisis management in social media. Students will also gain information on the process of assessment and evaluation in social media and the tools and platforms that can be used for this process. At the end of the semester, the students are expected to be able to explain the process of communication in social media, explain different social media tools and their uses, describe the use of social media in the field of public relations and explain the analysis, assessment and evaluation processes in social media.
ONLINE JOURNALISM

Course code

JOUR456

Credit

3

Theoretical

3

Practical

0

Ects

4
The aim of this course is to provide students with a comprehensive understanding of new communication technologies and their impact on journalistic practices. The rise of internet journalism and its correlation with citizen journalism are studied in detail. A short history and the reasons for the emergence of these new media forms will also be examined. Following a theoretical and historical study of online journalism, students will be asked to use the internet as an environment for journalistic practice. Students are expected to design an online newspaper or magazine as a project for assessment, incorporating materials and skills which they have developed in other department courses.
PHOTOJOURNALISM

Course code

JOUR342

Credit

3

Theoretical

3

Practical

0

Ects

5
This course aims to introduce the various aspects of telling stories via photography. Building on previous photography courses, it emphasizes the differences between photography and photojournalism. The course focuses on the development, features, pioneers and genres of photojournalism, and analyses how photojournalism has become an institutionalized part of journalism in general. The course content addresses the technological and aesthetic dimensions of photojournalism, the careers of important photojournalists, the impact of news photography, and the ethics of digitally manipulating news photographs. Special attention given to the rules and methods of cutline writing, which is complementary for both the photograph and story.
GLOBAL JOURNALISM

Course code

JOUR433

Credit

3

Theoretical

3

Practical

0

Ects

5
This course will encourage students to address the issues facing modern journalists and news organizations working in the international arena, both in practical and critical terms. The course will examine the ways in which globalization has influenced processes of news gathering and dissemination, the practical and ethical challenges which journalists encounter in an international context, and the relationship between journalistic practices and emerging media technologies. Students will also make comparative studies of individual news stories, examining the ways in which the same news events are reported in different ways by different new organizations according to their dominant ideological positions.
FUNDAMENTALS OF TV PRODUCTION

Course code

VICD320

Credit

3

Theoretical

3

Practical

0

Ects

6
This course is designed to teach students the fundamentals of television production by providing detailed theoretical and practical knowledge about production stages (pre-production, production, post-production) of variety of television productions. Course content includes, the fundamental concepts and terms, classification of television programs and basic stages of production including treatments, storyboarding and script writing, budgeting, production considerations including rehearsal and shooting stages and post-production stages as editing, graphics, sales, marketing, and distribution. This is also a practical course with an extensive use of production and post-production facilities. Throughout the course, camera operation techniques, lighting and video switching, master control, and studio operations are emphasized.

TRNC citizens and TR citizen candidate students who have completed their entire high school education in TRNC. They are placed in undergraduate programs in line with their success in the CIU Student Placement and Scholarship Ranking Exam and the programs they prefer.

Students who are successful in the exam can register from the TRNC Marketing Office.

Applicants can directly apply online to our undergraduate programs by using the application portal. Please fill in your details correctly and upload all the required documents listed on the last page of the application form.

Required documents;

  • Completed application form,
  • Higher/Secondary Certificate or equivalents (e.g. O/A’Level, WAEC/NECO)
  • Evidence of English Language competence: TOEFL (65 IBT) or IELTS (5.5). Students without these documents will take the CIU English proficiency exam on campus following arrival,
  • Scanned copy of international passport/birth certificate,
  • Fully completed and signed CIU Rules and Regulations document (which can be downloaded during the online application).

Cyprus International University provides academic scholarships for its students as an incentive for success, with most students benefiting from 50%, 75% or 100% scholarships or discounted tuition fees. Click for more information.

  Non-Scholarship 50% Scholarship
Undergraduate Programs € 5.843,00 € 3.099,00

 

Click for more to learn about fees in line with the Tuition Fee Calculation system.