Curriculum

Course Code Course Name Credit Theoretical Lab/Practical ECTS
MRKN501 MARKETING STRATEGIES 3 3 0
MRKN5X1 ELECTIVE COURSE 3 3 0
MRKN5X2 ELECTIVE COURSE 3 3 0
MRKN5X3 ELECTIVE COURSE 3 3 0
MRKN5X4 ELECTIVE COURSE 3 3 0
Course Code Course Name Credit Theoretical Lab/Practical ECTS
MRKN502 CONSUMER BEHAVIOUR 3 3 0
MRKN580 TERM PROJECT 0 0 0 0
DÖNEM PROJESİ
MRKN5X5 ELECTIVE COURSE 3 3 0
MRKN5X6 ELECTIVE COURSE 3 3 0
MRKN5X7 ELECTIVE COURSE 3 3 0
MRKN5X8 ELECTIVE COURSE 3 3 0
Course Code Course Name Credit Theoretical Lab/Practical ECTS
BUSN556 INDUSTRIAL RELATIONS 3 3 0
BUSN527 HISTORY OF MANAGEMENT THOUGHT 3 3 0
The main aim of this course is to introduce the students with the main approaches in management and equip them with the required knowledge about different perspectives of management theory. The course will start with the chronological introduction of different schools in management and knowledge will be provided on the development of management discipline over the years. Later on, the contemporary management theories and approaches will be instructed to the students.
BUSN512 HUMAN RESOURCE MANAGEMENT 3 3 0
Managing human capital in the new economy is a challenge all business professionals face. This course addresses that challenge by retaining its unique orientation to overall practicality and real-world application incorporating technology, teams and virtual learning methods. Practical tips and suggestions provide effective ways of dealing with problems in communication, leadership, discipline, performance appraisal, labor relations, and compensation administration.
BUSN509 STRATEGIC MANAGEMENT 3 3 0
Designed to help the participants gain a better understanding of some of the most critical issues in the field of strategic management today. The issues addressed include: understanding some of the principal driving forces that will shape the future of international competition; the central role of corporate purpose to strategy in individual firms; the role of capital markets and corporate financial policies in shaping a firm's competitiveness in global markets; the identification of appropriate boundaries for a firm, including strategic alliances and the degree of diversification; the future of the implicit “contract” between employees and the corporation, and its implications for the meaning people find in their work and for the creation of knowledge-based competitive advantages; and the future evolution of corporate governance (particularly the role of boards of directors and institutional shareholders).