Curriculum

Course Code Course Name Credit Theoretical Lab/Practical ECTS
MRKN501 MARKETING STRATEGIES 3 3 0
MRKN590 SEMINAR 0 0 0
MRKN5X1 ELECTIVE COURSE 3 3 0
MRKN5X2 ELECTIVE COURSE 3 3 0
MRKN5X3 ELECTIVE COURSE 3 3 0
Course Code Course Name Credit Theoretical Lab/Practical ECTS
MRKN500 THESIS 0 0 0
MRKN502 CONSUMER BEHAVIOUR 3 3 0
MRKN5X5 ELECTIVE COURSE 3 3 0
MRKN5X6 ELECTIVE COURSE 3 3 0
Course Code Course Name Credit Theoretical Lab/Practical ECTS
BUSN521 BUSINESS ECONOMICS 3 3 0
BUSN512 HUMAN RESOURCE MANAGEMENT 3 3 0
BUSN513 ORGANIZATION AND MANAGEMENT 3 3 0
BUSN508 LEADING, TRANSFORMATION AND CHANGE 3 3 0
BUSN509 STRATEGIC MANAGEMENT 3 3 0
BUSN556 INDUSTRIAL RELATIONS 3 3 0
BUSN527 HISTORY OF MANAGEMENT THOUGHT 3 3 0
ISM558 ÖRGÜTSEL İLETIŞIM 3 3 0
ILMC503 MESSAGE DESIGN AND MEDIA MANAGEMENT 3 3 0
This course focuses on communications that are created and used within the framework of strategic communication management practices and techniques used in message creation. The course analyses how message content is determined by media tools with the form of message in mind, importance of message - media compatibility for successful results and effective message designs for written and visual media is analysed. In class, specific case studies related to sample message design practices with different communication platforms such as, cinema, television, newspapers, advertising and public relations, social media and media management strategies are discussed. In this way, the course examines how message design and media management choice become functional in mass communication processes and which techniques and strategies are used to ensure an effective flow of communication.