Curriculum

Course Code Course Name Credit Theoretical Lab/Practical ECTS
MRKN501 MARKETING STRATEGIES 3 3 0
MRKN590 SEMINAR 0 0 0
MRKN5X1 ELECTIVE COURSE 3 3 0
MRKN5X2 ELECTIVE COURSE 3 3 0
MRKN5X3 ELECTIVE COURSE 3 3 0
Course Code Course Name Credit Theoretical Lab/Practical ECTS
MRKN500 THESIS 0 0 0
MRKN502 CONSUMER BEHAVIOUR 3 3 0
MRKN5X5 ELECTIVE COURSE 3 3 0
MRKN5X6 ELECTIVE COURSE 3 3 0
Course Code Course Name Credit Theoretical Lab/Practical ECTS
BUSN521 BUSINESS ECONOMICS 3 3 0
BUSN512 HUMAN RESOURCE MANAGEMENT 3 3 0 7
Managing human capital in the new economy is a challenge all business professionals face. This course addresses that challenge by retaining its unique orientation to overall practicality and real-world application incorporating technology, teams and virtual learning methods. Practical tips and suggestions provide effective ways of dealing with problems in communication, leadership, discipline, performance appraisal, labor relations, and compensation administration.
BUSN513 ORGANIZATION AND MANAGEMENT 3 3 0 8
This course is structured to inform the MBA students about contemporary applications of management. With this basic approach the topics include knowledge society and organizations, information technologies, globalization and organizations, TQM, core competence, outsourcing, hybrid, organizations, downsizing, sub – contracting, lean organizations and cluster organizations. This course examines organizational theory, practice and learning in the context of rapidly changing competitive and economic environments. Strategies and tactics for growth and performance improvement are explored. This course covers issues of current relevance, including social networks, knowledge management, innovation, organizational learning and design thinking.
BUSN508 LEADING, TRANSFORMATION AND CHANGE 3 3 0
BUSN509 STRATEGIC MANAGEMENT 3 3 0 7
Designed to help the participants gain a better understanding of some of the most critical issues in the field of strategic management today. The issues addressed include: understanding some of the principal driving forces that will shape the future of international competition; the central role of corporate purpose to strategy in individual firms; the role of capital markets and corporate financial policies in shaping a firm's competitiveness in global markets; the identification of appropriate boundaries for a firm, including strategic alliances and the degree of diversification; the future of the implicit “contract” between employees and the corporation, and its implications for the meaning people find in their work and for the creation of knowledge-based competitive advantages; and the future evolution of corporate governance (particularly the role of boards of directors and institutional shareholders).
BUSN556 INDUSTRIAL RELATIONS 3 3 0
BUSN527 HISTORY OF MANAGEMENT THOUGHT 3 3 0 7
The main aim of this course is to introduce the students with the main approaches in management and equip them with the required knowledge about different perspectives of management theory. The course will start with the chronological introduction of different schools in management and knowledge will be provided on the development of management discipline over the years. Later on, the contemporary management theories and approaches will be instructed to the students.
ISM558 ÖRGÜTSEL İLETIŞIM 3 3 0
ILMC503 MESSAGE DESIGN AND MEDIA MANAGEMENT 3 3 0 0
This course focuses on communications that are created and used within the framework of strategic communication management practices and techniques used in message creation. The course analyses how message content is determined by media tools with the form of message in mind, importance of message - media compatibility for successful results and effective message designs for written and visual media is analysed. In class, specific case studies related to sample message design practices with different communication platforms such as, cinema, television, newspapers, advertising and public relations, social media and media management strategies are discussed. In this way, the course examines how message design and media management choice become functional in mass communication processes and which techniques and strategies are used to ensure an effective flow of communication.