This course focuses on communications that are created and used within the framework of strategic communication management practices and techniques used in message creation. The course analyses how message content is determined by media tools with the form of message in mind, importance of message - media compatibility for successful results and effective message designs for written and visual media is analysed. In class, specific case studies related to sample message design practices with different communication platforms such as, cinema, television, newspapers, advertising and public relations, social media and media management strategies are discussed. In this way, the course examines how message design and media management choice become functional in mass communication processes and which techniques and strategies are used to ensure an effective flow of communication.