Curriculum (Without Thesis)
|Course Code||Course Name||Credit||Theoric||Lab / Tutorial|
Management and Organization for Tourism and Hospitality Enterprises
This course is structured to provide detailed information about the contemporary management practices to Master of Tourism Management students. This basic approach deals with information societies and organizations, information technologies, globalization and organizations, Total Quality Management approaches, basic competence, outsourcing, hybrid organizations, downsizing, lean organizations and cluster organizations. The main topics of management and organization are: development of management theory, organization theory and approaches of organization-environment relations, management process (planning, organizing, execution, coordination and control), organizational structures and new ideas and applications for organizational structure (strengthening, core competencies, organizational citizenship, intellectual capital, etc.) and general organizational culture will be covered.
Marketing Strategies for Hospitality Operations
This course helps managers determine, select and implement strategies that will make their organizations more competitive on the market. The aim of this course is to present the concepts, methods and procedures that will enhance strategic (marketing management) decision-making to decision makers. Advanced marketing strategies will be transferred within this course. With this course, it is aimed to transfer the mentioned elements to the students through simulations for real marketing campaign developments for business in tourism and hospitality sector. This course also indoctrinates students the steps to be taken to achieve profit with effective advertising, sales and public relations management by developing market analytics, competition and product, (b) financial budget planning, and (c) short-term and comprehensive strategies will be examined.
It is the process for Tourism and Hospitality Management Master Program students to prepare their master term project with the supervision of their academic thesis supervisors. Supervisor (a faculty member) and student designate a research topic in collaboration and students submit the chosen topic as a term end project. It must provide contributions to the tourism and hospitality management knowledge field and approved by the Administrative Committee of the Institute. Term Project option is designed to be more flexible and is tailored for students who don’t necessarily need a great deal of research training. Term Project involves classes that you need to attend and write an exam after completion of certain courses in your degree.
Development of Sustainable Tourism Policies and Planning
This course informs students about the basic concepts and practices related to sustainable tourism policies and planning. Tourism requires effective planning for the development of sustainable and non-harmful, beneficial to the environment and economic development. This course will address the issues related to tourism planning today, process and future tourism planning. The course also aims to highlight the importance of local governments' decisions and practices in ensuring the sustainable development of tourism, and to develop new recommendations for decision makers in this regard. The aim of this lesson is to learn about planning studies in tourism and what needs to be done for the development of tourism during the adaptation of tourism concept of sustainability aiming to provide resources for future generations by protecting resources.
TQM in Tourism and Hospitality Industries
This course is designed to enable students to understand the principles, concepts, processes and procedures related to Total Quality Management (TQM). Quality will present the various TQM frameworks and quality improvement tools needed to apply the culture. The main aim is to reduce waste, increase quality, ensure total customer satisfaction and ultimately strengthen competitive advantage. In addition this course aims to achieve the acknowledgement of the concepts of Total Quality Management and Quality Management Systems, introduction to Total Quality Management Techniques and Statistical Process Management tools. The following topics will be discussed in the course; Competition and quality concepts, Total Quality Management principles and practices, Total Quality Management tools and techniques, Statistics, Probability, Control charts, reliability are among the topics of this course.
International Hotel Management
The development of hospitality and issues with hospitality management has been growing rapidly. We believe that hospitality is an area of activity that is sufficiently different to be considering separately from other aspects of management. In this lesson you will learn about: the international dimensions of hospitality management define the hospitality conception in global business environment, define key marketing concepts in global environment, to understand the strategic management process. Explain the criteria for changing international hospitality enterprises entry modes; understand the background to different approaches to international management. And students should be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally.
This course is designed to address behavioral concepts and theories that are useful in understanding consumer behaviors and potential applications of marketing strategy development. Concepts and theories in social sciences, particularly social psychology, cognitive psychology, sociology and cultural anthropology, will be emphasized throughout this course with a specific reference to selected consumer issues. These topics include attitude formation, change, information processing, learning, group effects, electoral behaviors and cross-cultural consumer behaviors. It is aimed to understand how consumer's decision making processes work, how the internal and external factors affecting these processes and behaviors will differ and how these differences will affect the marketing strategies of firms through various psychological, situational and socio-cultural factors of consumer behavior theories, psychological and sociological bases and consumption process.
INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY
The aim of this course is to provide insights into research concepts and procedures in the social sciences with an emphasis on social sciences. Both quantitative and non-quantitative methods are examined. Topics to be covered include the nature of social research and philosophies of social research: methodological questions, qualitativequantitative and comparative analyses, identifying a research topic, review of the literature, analysis of documents, interviews, content analysis, and writing up and preparing a research proposal. This course is also designed to provide you with the tools to conduct systematic research within leisure, recreation and tourism settings. You will learn about problem-solving and decision-making based on research design and methods. Some statistics will also be introduced.
MANAGEMENT FOR TOURISM AND HOSPITALITY INDUSTRY
The main aim of the course is to examine the role of tourism in the economic life of countries using the basic concepts taught in the entrance economics courses. At the end of the semester, students will be equipped with necessary knowledge and tools to examine and examine the economic impacts of factors affecting tourism national income, balance of payments, employment and tourism supply and demand. In addition this course exemplifies economic aspect of the tourism industry, analysis macro and micro economic concepts including scarcity, opportunity cost, supply and demand, market structures, flexibility, GDP, GNP, employment, income distribution, exchange rates, balance of payments and investment decisions, branding, the contribution of the tourism sector to the economy, and the effects of sustainability on tourism development.
TOURISM AND HOSPITALITY RESEARCH
Last updated: 06-02-2018