PO1: Have a basic theoretical knowledge in the fields of public relations, advertising and communication.
PO2: Understand that public relations is a function of management.
PO3: Understand the importance and role of public relations, publicity and advertising within the scope of integrated marketing communication.
PO4: Know organizational communication models and how they operate.
PO5: Know how to do research, make a plan, put the plan into practice, assess and evaluate the results.
PO6: Know the process of crisis management and how to find solutions to problems within the field of public relations.
PO7: Have knowledge of perception and reputation management for institutions and organizations.
PO8: Understand media and digital media communications related to the publicity of institutions and organizations.
PO9: Know how to make periodic reportage about the activities within the field.
PO10: Know effective methods of presentation within the field.
PO11: Know how to create advertising messages appropriate for the target audience.
PO12: Understand media planning.
PO13: Know the advertising and campaign processes carried out within traditional and new media.
PO14: Carry out internal and external communication processes within institutions and organizations.
PO15: Organize all kinds of events within institutions and organizations.
PO16: Determine the appropriate medium, equipment and materials fit for purpose within public relations and advertising works.
PO17: Develop solutions fit for strategic purposes in accordance with research results.
PO18: Have the ability to think strategically.
PO19: Have the ability to use the necessary audio-visual communication tools within the fields of public relations and advertising.
PO20: Create advertising messages by taking different characteristics of different communication mediums into consideration.
PO21: Plan and carry out traditional and new media advertisement campaigns.
PO22: Use digital media and social media within the fields of public relations and advertising.
PO23: Follow social changes and developments closely, research changes in consumer behavior and use the gathered data in advertising messages.
PO24: Predict potential crises within institutions and organizations, take action to prevent the crisis, and if necessary take an active role in its solution.
PO25: Show competence in active listening, critical analysis and problem solving.
PO26: Evaluate the knowledge and skills gathered within the field with a critical approach.
PO27: Have an administrative perspective.
PO28: Behave in accordance with protocol and etiquette/social rules of behavior.
PO29: Follow the development of the profession in the world and adapt accordingly.
PO30: Have the ability to follow the economic, social and political agenda of society and use it for the public interest.
PO31: Take responsibility independently or as a part of a team to solve problems.
PO32: Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.