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Advertising and Public Relations

Curriculum

Course Code Course Name Credit Theoric Lab / Tutorial
First Semester
ENGL141 READING AND WRITING SKILLS-I 3 2 2
ECON101 Microeconomics 3 3 -
COMM101 INTRODUCTION TO MASS COMMUNICATION 3 3 -
SOCY101 SOCIOLOGY 3 3 -
TURK100 TURKISH Non-Credit 2 -
COMM133 Media Literacy 3 3 -
TREG100 TURKISH LANGUAGE Non-Credit 2 -
ITEC110 Introduction to Computers 3 2 2
Second Semester
JOUR102 INTRODUCTION TO JOURNALISM 3 3 -
RDTV102 INTRODUCTION TO RADIO 4 3 2
PSYC110 Psychology 3 3 -
ENGL142 READING AND WRITING SKILLS-II 3 2 2
HIST100 HISTORY OF CIVILIZATION Non-Credit 2 -
TARH100 MODERN TURKISH HISTORY Non-Credit 2 -
COMM144 INTRODUCTION TO CULTURAL STUDIES 3 3 -
COMM104 INTRODUCTION TO NEW MEDIA 3 3 -
Third Semester
ADPR201 INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS 3 3 -
ENGL241 ADVANCED READING AND WRITING SKILLS-I 3 2 2
COMM261 HISTORY OF COMMUNICATION 3 3 -
STAT203 STATISTICS 3 3 -
RDTV201 INTRODUCTION TO TELEVISION 4 3 2
COMM253 INTERCULTURAL COMMUNICATION 3 3 -
Fourth Semester
COMM222 WRITING FOR MASS COMMUNICATION 3 3 -
COMM242 MEDIA LAW AND ETHICS 3 3 -
ENGL242 ADVANCED READING AND WRITING SKILLS-II 3 2 2
COMM212 THEORIES OF MASS COMMUNICATION 3 3 -
BUSN250 INTRODUCTION TO MANAGEMENT 3 3 -
ADPRXX1 AREA ELECTIVE 3 3 -
Fifth Semester
ADPR200 SUMMER TRAINING-I Non-Credit 0 -
ADPR311 PRINCIPLES OF ADVERTISING 3 3 -
ADPR321 PRINCIPLES OF PUBLIC RELATIONS 3 3 -
COMM331 BASIC PHOTOGRAPHY 3 2 2
ADPRXX2 AREA ELECTIVE 3 3 -
COMM341 COMPUTER AIDED VISUAL DESIGN 3 2 2
Sixth Semester
ADPR350 PUBLIC RELATIONS CASE STUDIES 3 3 -
COMM332 ADVANCED PHOTOGRAPHY 3 2 2
COMM354 SOCIAL MEDIA IN COMMUNICATION 3 3 -
UNIEXX1 University Elective 3 3 -
JOUR431 PAGE DESIGN-I 3 2 2
OCHS356 OCCUPATIONAL HEALTH AND SAFETY 3 3 -
Seventh Semester
ADPR300 SUMMER TRAINING-II Non-Credit 0 -
EASC270 RESEARCH METHODS FOR SOCIAL SCIENCES 3 3 -
ADPR423 MEDIA PLANNING 3 3 -
COMM403 DIGITAL VIDEO PROCESSING 3 2 2
ADPRXX3 AREA ELECTIVE 3 3 -
ADPR433 CAMPAIGN DESIGN IN PUBLIC RELATIONS 3 3 -
Eighth Semester
ADPR412 PRODUCTION TECHNIQUES IN ADVERTISING 3 2 2
ADPR428 INTEGRATED MARKETING COMMUNICATION 3 3 -
BUSN464 MARKETING AND CONSUMER BEHAVIOR 3 3 -
ADPR432 CAMPAIGN DESIGN IN ADVERTISING 3 3 -
UNIEXX2 University Elective 3 3 -
ADPRXX4 AREA ELECTIVE 3 3 -
Elective Courses
RDTV461 HISTORY OF CINEMA 3 3 -
ITAL101 ITALIAN-I 3 3 -
RDTV302 DOCUMENTARY PRODUCTION 3 3 -
GERM101 GERMAN-I 3 3 -
RDTV342 FILM ANALYSIS 3 3 -
JOUR433 GLOBAL JOURNALISM 3 3 -
RUSN101 RUSSIAN-I 3 3 -
JOUR454 JOURNALISM GENRES 3 3 -
FREN101 FRENCH-I 3 3 -
JOUR381 POLITICAL JOURNALISM 3 3 -
JOUR462 INVESTIGATIVE REPORTING 3 3 -
ADPR442 CASE STUDIES IN MARKETING COMMUNICATION 3 3 -
JOUR455 INTERVIEW TECHNIQUES 3 3 -
ENG311 COMMUNICATION SKILLS 3 2 2
ADPR425 CREATIVITY IN ADVERTISING 3 3 -
RDTV467 VISUAL LITERACY 3 3 -
RDTV466 FILM GENRES 3 3 -
ADPR429 MARKETING RESEARCH IN ADVERTISING 3 3 -
JOUR342 PHOTOJOURNALISM 3 3 -
VICD306 3D ANIMATION 3 2 2
VICD106 HISTORY OF ART AND CULTURE 3 3 -
RDTV332 RADIO-TV NEWS WRITING AND REPORTING 3 3 -
GERM102 GERMAN-II 3 3 -
JOUR450 JOURNALISM CASE STUDIES 3 3 -
VICD409 DESIGN ETHICS AND LEGAL ISSUES 3 3 -
RDTV452 RADIO AND TELEVISION MANAGEMENT 3 3 -
VICD413 GAME DESIGN 3 3 -
JOUR354 HISTORY OF BRITISH AND AMERICAN MEDIA 3 3 -
RDTV351 TURKISH GRAMMAR AND PRONUNCIATION 3 3 -
RDTV352 HISTORY OF TURKISH MEDIA 3 3 -
FREN102 FRENCH-II 3 3 -
JOUR322 TECHNIQUES OF NEWS ANALYSIS 3 3 -
VICD209 HISTORY OF MODERN ART-I 3 3 -
VICD307 ADVERTISING DESIGN 3 2 2
RDTV422 ADVANCED TELEVISION PRODUCTION 3 3 -
RDTV411 TV GENRES 3 3 -
VICD214 HISTORY OF MODERN ART-II 3 3 -
JOUR451 TURKISH LITERATURE 3 3 -
COMM457 POLITICAL ECONOMY AND MEDIA 3 3 -
Last updated: 25-01-2018