Course Code
|
Course Name
|
Credit
|
Theoric
|
Lab / Tutorial
|
First Semester
|
ENG101 |
Reading and Writing Skills 1
The aim of the course is to develop students’ listening, speaking, reading, writing and study skills. In this course, students learn how to structure a paragraph by focusing on unity and coherence. Moreover, they identify topic sentences, main ideas, supporting details and irrelevant sentences in a paragraph. They will analyze a paragraph and then, write a three-paragraph descriptive essay which includes introduction, body and conclusion. Furthermore, students will present the required topics regarding presentation techniques. In addition, students will practice pre-reading strategies (i.e. previewing, predicting, scanning) and outlining. The course also provides the opportunity to the students to process new information and to learn how to apply that information to a new situation and to pose questions which are catalysts in the critical thinking process.
|
3 |
2 |
2 |
ECON101 |
Microeconomics
Course involves introduction to economics, what is economics? Micro and Macro Economics, Needs, wants, preferences, scarcity and consumer preferences, Production Possibilities Frontier, Opportunity Cost, Budget Line, Cost-Benefit Principle, Explicit and Implicit costs, Elasticity -Inferior goods, normal goods, luxury goods, complement goods and substitute goods, Demand Curve and Supply Curve, Excess demand and supply,Demand and Supply functions, Equilibrium price and quantity by using functions, Types of taxes and their effects on demand and supply,Types of Costs; Fixed costs and variable costs. Calculating total revenue and total costs,Calculating profit and loss,Calculating Break even quantity,Drawing Break Even chart,Types of Depreciation and calculating depreciation.
|
3 |
3 |
- |
MATH107 |
BASIC MATHEMATICS
This course is designed for students in several faculties such as pharmacy, architecture, applied sciences and communication. The objective of the course is to introduce the student fundamental principles about basic concepts of mathematics. It gives an introduction to the real number system and continue with inequalities, solution of inequalities and its applications, which are related with each faculty. Rectangular coordinate systems, Phytagorean Theorem, finding distance between two points, slope and Mid-Point on XY plane are also covered in this course. Functions such as type of functions, domain and range considerations, and graphical representation of the functions are important topics which are also discussed in this course.
|
3 |
3 |
- |
COMM101 |
INTRODUCTION TO MASS COMMUNICATION
This course introduces students to the structure and functions of mass media, with special attention to emerging information technologies. It is designed to introduce communication students to the various media industries, including print and digital media. The impact of the mass media on lifestyles, public opinion, governance and business are also studied. Special attention is given to the historical background of traditional mass communication tools such as books, newspapers, magazines, radio and television by comparing their significance and influence on daily life of society, as well as their impact on the economy. The course also addresses the fundamental elements in the communication process and their significance to media relations.
|
3 |
3 |
- |
SOCY101 |
SOCIOLOGY
This introductory course in Sociology begins with an overview of the nature of the discipline, followed by a survey of various aspects of the structures and dynamics of social life. The history of sociology, the views of its founders and the major modern sociological perspectives are examined afterwards. Research methods and theories in sociology are explored to illustrate how thinking sociologically adds to our knowledge of the world around us. In this course, basic topics of sociology such as culture, socialization, media, family, education, social stratification, urbanization, social change are analyzed through different sociological perpectives. The course is accommodated to groups of students with different backgrounds and professional education. Class discussions on topics covered are encouraged and are a valuable part of this course.
|
3 |
3 |
- |
TURK100 |
INTRODUCTION TO TURKISH
This course provides orientation to modern Turkish language for foreign students who wish to communicate in this language for their needs. It mainly focuses on the differences between Turkish and English Alphabets, especially the sounds and letters which are not included in the English alphabet (i.e. Turkish ones ç-ğ-i-ö-ş-ü). Also basic grammar and sentence structure forms in Turkish are practiced. The required grammar and vocabulary will be developed through exercising daily situations in contexts such as introducing themselves, greeting, talking about the things they possess by using possessive adjectives, forming positive, negative and questions sentences by using present simple, telling the time, talking about their own timetables, using demonstrative pronouns when describing the place of objects and becoming familiar with vocabulary related to family members.
|
Non-Credit
|
2 |
- |
COMM133 |
Media Literacy
This course aims to develop students’ ability to effectively and efficiently examine, interpret, and evaluate the underlying messages contained within media texts, and to provide an understanding of their social, cultural and political influences. This course is designed as study in media analysis from critical perspectives; special emphasis is placed on the skills needed to evaluate selected shows, newspapers, advertisements, magazines and films. This course introduces students to how the media is used to construct meaning, and the critical approach and methods used to analyze and understand it. Methods of critical writing appropriate to media analysis will be also emphasized.
|
3 |
3 |
- |
TREG100 |
TURKISH LANGUAGE
The aim of the course is to develop language consciousness, to improve the grammatical knowledge, and to increase the understanding and writing skills. This course is based on the educational development of the usage of the language and improvement of expressions. Improvement of basic knowledge about the Turkish language is the main target.
|
Non-Credit
|
2 |
- |
Second Semester
|
ITEC110 |
Introduction to Computers
The aim of this course is to give the students an understanding about the computer fundamentals such as four basic components of the computer, input, output, storage devices and processing, application and system softwares, utility programs and internet basics. At the end of this course students will be familiar with the computer terminology and able to use the word processing and spreadsheet programs as well as efficient internet usage. General presentation of computer technologies, Windows operating system and Word, Excel, Access and Power Point applications in the Microsoft Office package, softwares used in pharmacies, drawing for academic purposes and web-based method of screening of literature are also covered.
Credits: ( 2-2 ) 3 Prerequisites: None
ECTS credits: 3
Abbreviated Title: Introduction to Computers Category: University Core
Teaching Language: English
|
3 |
2 |
2 |
JOUR102 |
INTRODUCTION TO JOURNALISM
This course introduces students to the profession of journalism and its most important product, news reporting. Students study historical and contemporary issues related to the news industry, as well as the relationships between news production, journalism, media and society. The course content addresses practical as well as theoretical aspects of journalism. Students are introduced to newsgathering and news reporting practices and processes, as well as the various categories of news writing. The course also addresses the primary roles and rules of journalism, including interviewing, the ability to pose effective questions, photojournalism, and the use of images in reporting.
|
3 |
3 |
- |
RDTV102 |
INTRODUCTION TO RADIO
This introductory course is designed to introduce students to radio and radio production tools by describing and explaining the basic concepts which underlie radio production. Course content includes the historical development of radio and radio broadcasting; the political, economic, socio-cultural and technological configurations of radio; and the technical infrastructure and hardware or radio broadcasting. Students will be introduced to the skills and technologies of using basic radio production tools like microphones, digital audio recorders, audio consoles, etc. The course also covers the basics of sound recording and editing. Throughout the course, students will also learn interview techniques and have experience as interviewees in project work.
|
4 |
3 |
2 |
PSYC110 |
Psychology
The aim of this course is to provide an introduction to the wide range of topics covered by the science of psychology. By the end of the course, students should be familiar with the major theories and the methods of research used to study behaviour. These include the biological basis of psychological functions, sensation, perception and different states of consciousness. In addition to cognitive topics, the course provides an introduction to social, developmental and clinical psychology.
|
3 |
3 |
- |
ENG102 |
Reading and Writing Skills II
This course is the continuation of ENG 101. The aim of the course is to develop students’ listening, speaking, reading, writing and study skills. In this course, students will learn how to write comparison and contrast essay by drawing Venn diagram. Moreover, they will study comparison and contrast connectors. Furthermore, students will recognize the differences between facts and opinion sentences and write a four-paragraph opinion essay which includes counter-argument and refutation sentences. So, students will realize the differences between comparison and contrast essay and opinion essay writing. Furthermore, students will present the required topics regarding presentation techniques. And, students will summarize texts and make inferences by using a variety of reading strategies.
|
3 |
2 |
2 |
HIST100 |
HISTORY OF CIVILIZATION
The aim of this course is to outline the development of civilizations in the course of history. It firstly focuses on the concepts such as “Civilization”, “Prehistoric”, and “Historic” and on the factors forcing the emergence of the first civilizations. After examining the prehistoric periods and their characteristics in the course of human life since the first appearance of human being on earth, the course mainly focuses on the early civilizations, namely the Mesopotamian, Egyptian, Aegean, Classical Greek, Hellenistic, Indian, Chinese and Roman Civilizations. Political, social, economical, cultural, entellectual, philosophical and scientific aspects in these entities are also examined in this course.
|
Non-Credit
|
2 |
- |
TARH100 |
MODERN TÜRKİYE TARİHİ
Basic concepts; internal and external factors leading to the dissolution of the Ottoman State; Ottoman reform efforts; Tripoli and Balkan wars; World War I; Mondros Armistice; communities established during the armistice; Mustafa Kemal, Havza and Amasya Memorandums; Congresses; the National Pact; the opening of the Grand National Assembly; the riots; fronts and battles of the National Forces and the regular armies; the foreign relations and treaties of the Grand National Assembly; the Great Offensice and Victory; Mudanya Armistice; abolition of the sultanate; Lausanne Peace Treaty; proclamation of the republic; multiparty experience; secularization and modernization in law; nationalization in education and culture; socioeconomic reforms; Atatürk's six principles; Atatürk’s foreign policy; İnönü and World War II; establishment of the multi-party system, are the main content of the course.
|
Non-Credit
|
2 |
- |
COMM144 |
INTRODUCTION TO CULTURAL STUDIES
This course introduces students to the principle analytical techniques and interpretive strategies used in the field of cultural studies. Designed for students at beginning their degrees in media and communications subjects, the course places particular emphasis on interdisciplinary approaches to the study of culture and will provide a conceptual foundation for scholarly work in a variety of related areas. The course will address the work of major figures related to Cultural Studies, including Michel Foucault, Stuart Hall and Edward Said, and will consider topics related to their work, such as the representational work of the media, the interpretative role of the audience, and the relationship between culture and power.
|
3 |
3 |
- |
Third Semester
|
ADPR201 |
INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS
This course aims to provide a basic introduction to the fields of advertising and public relations. The lesson plan is organized into two main parts in order to focus on advertising and public relations separately.These interrelated fields are examined in relation to their historical development and processes, the functions and practices. While the course aims to give students a solid understanding of the concepts underlying advertising and public relations, it also provides them with knowledge about the commonalities and differences of these fields. The course also examines the concepts and functions of marketing and situates advertising and public relations as part of the overall marketing communications world.
|
3 |
3 |
- |
ENGL241 |
ADVANCED READING AND WRITING SKILLS I
The objective of the course is to develop sophomore students’ academic reading and writing skills. First of all, the course aims to identify the distinct differences between a 3-paragraph and a 5-paragraph essay. Then students are in introduced to the format of a five-paragraph descriptive essay, which includes choosing a topic, making an outline by inserting the thesis statement, a topic sentence for each body paragraph along with the supporting sentences and a concluding paragraph. In terms of reading, students will learn previewing a reading text to predict what it will be about, identifying and outlining the main ideas, skimming and scanning a text to make predictions, reading and interpreting data in charts, graphs and tables. Students will acquire effective presentation techniques.
|
3 |
2 |
2 |
COMM261 |
HISTORY OF COMMUNICATION
This course provides an introductory overview of the major elements, events and themes in the history of human communication. The weekly topics are organized according to the emergence of specific forms of mass media, including printing, the newspaper, magazines, radio, cinema, television and the internet. The course also addresses the rise of advertising and public relations and their role in the broader history of media. Particular emphasis will be placed on the role of technology in mass communication, the convergence between different forms of media, the connection between media and culture, and the role of media in globalizing the processes of communication.
|
3 |
3 |
- |
STAT203 |
STATISTICS
The main purpose of this course is to introduce to fundamentals of probability theory and basic statistical concepts. Students will learn the brief information about statistics and graphical representations of different types of data, measures of central tendency and dispersion (variance and standard deviation) are some of the main topics of statistics. This course will also help the students to understand basic probability concepts and to achieve this aim; the sets and set operations, counting techniques like multiplication rule, permutation and combination, details about events and sample spaces, tree diagrams, statistical dependence and independence, main information about the random variables are given.
|
3 |
3 |
- |
RDTV201 |
INTRODUCTION TO TELEVISION
This course is designed to introduce student television and television production tools by describing and explaining the basic concepts in television production, the history of the medium, and the functions of television. This course provides theoretical and practical knowledge about TV production tools can be used to structure pictures and sound for maximum communication effectiveness. Students will also consider how meaning is constructed and developed, gaining an understanding of the range of meanings carried by television media texts. Through production assignments students develop a critical awareness of television content, thus enhancing their ability to reflect upon and analyse the complex relationship between media and society.
|
4 |
3 |
2 |
COMM253 |
INTERCULTURAL COMMUNICATION
This course aims to educate students in the issues and debates which surround the process of communication between different cultures. Students will examine the various barriers which impede and inflect intercultural communication, particularly language differences, non-verbal communication practices, and the incidence of prejudiced attitudes. They will also study specific examples of intercultural communication, both historical and contemporary, including European imperialism and its aftermath, modern patterns of immigration, and the creation of multicultural societies. In addition, class activities and presentations will encourage students to discuss and reflect on their own experiences of communication in intercultural settings.
|
3 |
3 |
- |
Fourth Semester
|
COMM222 |
WRITING FOR MASS COMMUNICATION
This course examines the importance of writing in mass communication. Students are introduced to the primary methods of writing for newspapers, advertising, public relations, and radio and television broadcasting. News writing and headline writing techniques are studied, with particular emphasis on the inverted pyramid method and the writing of summary lead paragraphs by evaluating the importance of news elements. Students also study the techniques of writing press releases and learn their significance in public relations, the principles of writing copy and slogans for advertisements, the basics of writing for radio, television broadcasts, and writing for online publications.
|
3 |
3 |
- |
COMM242 |
MEDIA LAW AND ETHICS
This course is a study of media law and ethics. It consists of two parts: ethics and law, and media law specifically. It is designed to give an overview of the general concepts, problems, and specific cases in the fields of media law and media ethics. Within this perspective, the course starts with philosophical investigations in ethics to establish a foundational ground for further discussions in media ethics and advanced analysis of media laws in major countries. Topics which directly affect people working in the field of media will be studied in greater detail. The scope of this course includes issues such as news manipulation, the invasion of privacy, product placement, stereotypes, taste and taboos, analysis of news reporting on current events, media polling, defamation, copyright, as well as basic knowledge of law necessary for understanding media laws which affect media institutions in various countries.
|
3 |
3 |
- |
ENGL242 |
ADVANCED READING AND WRITING SKILLS II
The course is the continuation of ENG 201. First of all, the course aims to identify the distinct differences between a 3-paragraph opinion essay and a 5-paragraph argumentative essay. Then students are introduced to the format of a 5-paragraph argumentative essay, which includes choosing a topic, making an outline by inserting the thesis statement, a topic sentence for each body paragraph along with the supporting sentences, a counter-argument and a refutation, and a concluding paragraph. In terms of reading, students will learn how to draw conclusions by inferring information from a text, practice annotating and highlighting texts, how to recognize and analyse comparison and contrast in a text. Students will also acquire effective presentation techniques.
|
3 |
2 |
2 |
COMM212 |
THEORIES OF MASS COMMUNICATION
This course examines major theoretical and research trends in the field of mass communication. It aims to help students to develop awareness and basic understanding of a broad range of theories which direct mass media research as well as to encourage them to make associations between these theories in real world situations. Theories of Mass Communication opens with a discussion of the concepts of communication and theory, moves to an overview of the history of mass communication theory, and progresses to an analysis of various mass communication theories and models, ranging from traditional approaches to more recent critical perspectives.
|
3 |
3 |
- |
BUSN250 |
INTRODUCTION TO MANAGEMENT
This is an introductory course to the science of management. It covers the definition and functioning of organizations, the role of the manager; uncertainty and business planning including the tools and techniques of planning. It then proceeds to the presentation of the decision making process. The role of technology in production and in management is introduced with special reference to the initiation and management of change. This is followed by the introduction and elaboration of the topics of human resource management, leadership and control. Students learn to understand and comprehend the important role played by management in the contemporary business environment, enhance skills to meet the challenges facing today’s management, encourage collaborative learning and teamwork as necessary management tools with global perspective of management.
|
3 |
3 |
- |
APRXX2 |
FACULTY ELECTIVE
|
3 |
3 |
- |
Fifth Semester
|
ADPR200 |
SUMMER TRAINING-I
Advertising and Public Relations students are required to complete their first of two summer training courses in the field of Public Relations. The duration of each summer training is a minimum of 20 working days, in accordance with the rules and regulations set out by the Department of Advertising and Public Relations. The summer training will provide the students with the opportunity to get acquainted with the professional Public Relations field, and to gain real-world PR experience where they can develop their skills in a variety of areas, such as designing public relations campaigns, organizing special events and writing press releases. The students are provided with an internship file which needs to be fully filled by themselves as well as a professional at the work place. After completing the internship, interviews are arranged at the department in order to assess and discuss their experiences.
|
Non-Credit
|
0 |
- |
ADPR311 |
PRINCIPLES OF ADVERTISING
This course examines advertising as a form of communication in modern society. Students will analyse the different roles of advertising, such as an economic force and a form of cultural representation with strong social implications. The course requires the students to read, watch, analyze and discuss a variety of advertisements and commercials. In an interactive class atmosphere and a creative learning environment, students will have the opportunity to focus on advertising not only as a marketing tool that helps reinforce brand loyalty and product consumption, but also as a cultural product which is an indispensable part of contemporary popular culture.
|
3 |
3 |
- |
ADPR321 |
PRINCIPLES OF PUBLIC RELATIONS
This course is designed to provide students with a broader and deeper understanding of the various principles, strategies, concepts, theories, practices, and histories of public relations. The course examines public relations as a vital management function and explores its relationship to related fields, such as marketing and advertising. The students learn about the different roles played by public relations in corporate, government, and nonprofit organizations and learn how an effective public relations strategy can help to communicate, influence opinion and create change. As their final project the students are required to draft and present their own PR campaign proposal.
|
3 |
3 |
- |
COMM331 |
BASIC PHOTOGRAPHY
This is an introductory course in photography, covering its history, aesthetics and basic techniques. The course covers practical instruction and theoretical perspectives as well as some hands-on photographic work and field trips, enabling students will prepare a portfolio of work. Students are also expected to gain a detailed historical and aesthetic knowledge concerning the development of the medium of photography, as well as technical skills and ability to take better photographs. The scope of the course also includes the development of recent revolutionary digital technologies and their effects on the medium. Within this context, both digital and analogue photography will be thoroughly examined.
|
3 |
2 |
2 |
APRX10 |
FREE ELECTIVE
|
3 |
3 |
- |
COMM383 |
PROPAGANDA
This course examines propaganda as a phenomenon and as a technique employed for promoting causes, both “good” and “bad”. The course traces the ways in which propaganda has been used by different parties in different historical and political contexts. It examines various terms and concepts related with the notion of propaganda and persuasion and explores the major theoretical perspectives related to propaganda. Students learn about different forms of propaganda and discuss its commonalities and differences from other fields such as public relations and advertising. The students are required to read, research, write and present different propaganda case studies
|
3 |
3 |
- |
Sixth Semester
|
COMM322 |
PUBLIC ADDRESS
This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.
|
3 |
3 |
3 |
ADPR350 |
PUBLIC RELATIONS CASE STUDY-I
The course examines a variety of real-world public relations cases and analyzes how public relations professionals manage different public relations situations in corporate, government and nonprofit organizations. Group discussion of cases in an interactive class atmosphere is essential for this class where each student is expected to have read assigned case material before the class and be prepared to participate actively in case discussions. The course allows the students to utilize their background knowledge gained in previous public relations courses and expand their knowledge by examining several successful and unsuccessful public relations responses to organizational issues, problems, challenges and opportunities.
|
3 |
3 |
- |
COMM332 |
ADVANCED PHOTOGRAPHY
This course focuses on advanced techniques, applications, and editing in photography. The recent revolution in the world of personal computers has in turn revolutionized photography. As a direct result of the tremendous advances in digital technologies, software for editing photographs and developments in photographic printing technology have led to an improvement in the democratic character of photography. Consequently, conventional photography is increasingly being replaced by digital photography, thus freeing photography of its laborious aspects imposed by the conventional system. Within this context, the course will concentrate on the photography techniques and software applications necessary for the achievement of professional results. This course is assessed on project-basis.
|
3 |
2 |
2 |
APRXX4 |
FREE ELECTIVE
|
3 |
3 |
- |
JOUR312 |
FUNDAMENTALS OF LITERATURE
This course is designed to provide a clear and systematic introduction to literature using English language texts from selected twentieth century authors. The emphasis will be on the reading of short stories, poetry, drama and selected passages from novels. The principle objective of the course is to introduce the students to major literary forms and concepts, allowing them to develop skills in literary analysis and criticism. While dealing with the assigned materials, students will be encouraged to focus on textual (relating to the use of language) and contextual (relating to the theme and topic) elements during class discussions and written assignments.
|
3 |
3 |
- |
COMM354 |
SOCIAL MEDIA IN COMMUNICATION
This course explores the history, rise and growth of computer-mediated communication technologies known as “social media,” – including Facebook, Twitter and YouTube – as a 21st century communication practice. Throughout the course, various social media tools and their application in current media will be addressed and current habits in social media will be discussed. This course also examines relevant social theory, including technology studies, communication theory and cultural studies to critically evaluate the effect of social media on relationships, activism, branding, politics and news media. This course also focuses on content creation and how to build content that performs well in social media.
|
3 |
3 |
- |
Seventh Semester
|
ADPR300 |
SUMMER TRAINING-II
This is the second of two summer training courses. It should be done in the field of Advertising for a minimum of 20 working days, in accordance with rules and regulations set out by the Department of Advertising and Public Relations. The aim of the second summer training is to introduce the students to the advertising industry. Students will arrange the internships in association with the department and they can be placed within a department of a communications or media company that deals with advertising as well as specialist advertising agencies. As with the first summer training, students will be interviewed by a panel of advertising and department members after completing their internship to assess and discuss their experiences and to examine the report made by their employers.
|
Non-Credit
|
0 |
- |
JOUR431 |
PAGE DESIGN-I
This course develops a practical understanding of the principles of design and typography as they relate to newspaper and magazine publishing, as well as publishing on online platforms. The course will familiarize students with industry-standard software packages such as Photoshop, InDesign, PagePlus, CorelDraw, QuarkXPress and Publisher and their uses in modern publishing environments. Students will also examine the technical aspects of digital production more generally in order to place the ongoing changes in media design technology in a fuller context. Students are expected to demonstrate their abilities by designing and publishing covers for magazines and newspapers, which will be assessed.
|
3 |
2 |
2 |
ADPR451 |
PUBLIC RELATIONS CASE STUDY-II
This course aims to help students understand the nature of strategic public relations with various examples taken from different areas of the discipline. Students will examine public relations planning, research, and program-evaluation practices designed to ensure success and accountability, developing skills which are critical for public relations managers in competitive business and social environments. Students will also be provided with real-life public relations case studies and will examine the extent to which public relations practitioners were successful in resolving issues. Open-ended class discussions regarding these case-studies will allow students to initiate their own creative reactions regarding how these examples could have been addressed with better public relations approaches.
|
3 |
3 |
- |
FEAS270 |
RESEARCH METHODS FOR SOCIAL SCIENCES
Research Methods is an introductory course in social science research methodology. It is designed to introduce the student to basic concepts and problems encountered in social scientific investigation. Research methods aims at clarifying major concepts regarding the methodology of the social sciences. This course emphasizes the importance and limitations of theory and methodology in social science research as well as the purposes of applied research program evaluation, policy analysis, and research ethics. This course aims to introduce the field of social scientific methodologies by providing basic research tools for the students. Following some methodological debates in social sciences, the rules and procedures for writing research papers, reading books and doing practical research are introduced
|
3 |
3 |
- |
ADPR423 |
MEDIA PLANNING IN ADVERTISING
This course is designed to teach students the principals of media planning. Major media concepts, media research, and strategic media planning are explored in this course in order to help students extend their understanding of the media planning processes. Hence the course teaches students the ways in which marketing problems can be solved through an analysis of how the media operate and the relationships between the advertiser, the agency and the media. In an interactive class, drawing on real-world media situations, the students will discuss and review various decisions and problems that arise in a variety of media planning processes.
|
3 |
3 |
- |
COMM457 |
POLITICAL ECONOMY AND MEDIA
This course aims to promote critical thinking about the relationship between economics factors, political ideology and media production. Students will study economic concepts - including the supply chain, horizontal and vertical expansion, fixed and variable costs, market failure, public good, and economies of scale and scope – and learn how they can be applied to a range of contemporary media industries. The course will also examine the ways in which market regulation, the globalisation of production and consumption, and technological convergence are shaping the future of media industries. In addition, students will conduct and present original research about contemporary media mergers and acquisitions.
|
3 |
3 |
- |
Eighth Semester
|
ADPR412 |
PRODUCTION TECHNIQUES IN ADVERTISING
This course is designed to familiarize the students with various production techniques and processes in the making of advertisings which have unique style that attract the audiences’ attention. With the goal of persuading consumers, advertisers seek to create a powerful message. In order to fulfill this goal different techniques are utilized in advertisements. The course aims to help students develop their understanding of the ways in which advertisers rely on different techniques in producing ads and to recognize the power of visual elements such as framing, color, editing and special effects as well as other elements such as sound and music.
|
3 |
2 |
2 |
ADPR422 |
ADVERTISING AND PUBLIC RELATIONS CAMPAIGNS
This course aims to provide students with insights on how to design an advertising campaign, integrating knowledge they have acquired in previous advertising-related courses. First, by developing an actual advertising campaign from scratch, students will experience how all the functional areas of advertising (research, media, creative thinking) work together in the process of creating an advertising plan. Students will design creative works (e.g., preparing a message for ads, writing scripts, a hard copy layout for print ads), and make decisions on media placement. Secondly, students will be responsible for developing a public relations campaign proposal from inception to completion, synthesizing the information they have learned earlier in the program.
|
3 |
3 |
- |
APRXX5 |
FREE ELECTIVE
|
3 |
3 |
- |
APRXX1 |
FACULTY ELECTIVE
|
3 |
3 |
- |
ADPR428 |
INTEGRATED MARKETING COMMUNICATION THEORIES AND APPLICATIONS
This course aims to provide students with insights into the coordination and integration of marketing communication tools, avenues, and sources into a seamless program which maximizes the impact on consumers at a minimal cost. This integration is studied in relation to a firm’s business-to-business, marketing channel, customer focused, and internally directed communications in their entirety. Integrating advertising and other marketing communications becomes extremely important in highly competitive trade arenas and advertising alone does not guarantee sales. This course will thus enable students to understand the importance of the strategic integration of marketing mix elements, as well as the value of strategic communication in gaining new customers.
|
3 |
3 |
- |
ADPR424 |
MARKETING AND CONSUMER BEHAVIOUR
The course aims to provide an understanding of how consumers make decisions and how internal and external factors influence consumer purchase decisions. Students learn about the evolution of consumer behavior and the impact of new technologies and media on studying and targeting customers, including new methods conducted by marketers. They will also study consumer purchase patterns and methods used to target them more precisely, thus learning why consumer behavior is valuable in marketing programs. In addition, students will study basic theoretical knowledge and terminology related to the field, learning how to think and act strategically about the behaviors of consumers and how to understand and solve problems from a communication and marketing perspective.
|
3 |
3 |
- |
Elective Courses
|
RDTV461 |
HISTORY OF CINEMA
This course is designed to equip students with a foundational knowledge of film history which they will be able to develop either through further academic study or though their own initiative. The course provides an overview of the history of cinema, focusing on major cultural and creative traditions that have influenced the global development of the medium from the late nineteenth century to the present. The course topics will include Soviet cinema in the 1920s, Italian Neorealism in the 1940s, the French New Wave in the 1950s and 1960s, and the emergence of the digital technologies in the present era.
|
3 |
3 |
- |
IT101 |
ITALIAN I
This course is an introduction to Italian language with basic grammar and sentence structure. The aim is to motivate students to increase their interest in the Italian language to achieve language skills which are listening, reading, speaking and writing. Students are introduced to the sounds and letters of Italian, articles in Italian, the plural form and the plural form of articles, the avere and essere verbs followed by affirmative sentences, negative sentences and questions with these verbs. In addition, the Present Continuous tense, telling the time, the volere, dovere and potere verbs and ırregular verbs in Italian are presented. Along with the acquired necessary vocabulary students will comprehend the gist of what is being said and make sense of connected speech at basic levels.
|
3 |
3 |
- |
RDTV302 |
DOCUMENTARY PRODUCTION
This course is designed to introduce the development of documentary film in terms of its history, its genres and its pioneers. Students will also consider the relation between reality and representation, and the distinction between fiction and documentary filmmaking. This course integrates the basic historical, theoretical and practical approaches to the basic techniques of documentary production in different mass media tools. The historical diversification and evolution of the documentary film and television will be emphasized in the course. With documentary demonstrations, discussions of sample documentary films, and out of class assignments, this course provides the fundamental theoretical knowledge and skills that are required for documentary production.
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3 |
3 |
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GER101 |
GERMAN I
This course is an introduction to German language with basic grammar and sentence structure. The aim of this course is to motivate students to increase their interest in the German language to achieve language skills which are listening, reading, speaking and writing. The course also aims to enable students to acquire necessary vocabulary, grammatical structures, to understand the gist of what is being said and to make sense of connected speech at basic levels. It further provides the opportunity for students to achieve basic reading, which is important in helping to build vocabulary and to consolidate grammar, and conversational skills. The required basic grammar and vocabulary for students will be developed through exercising everyday situations in various contexts and using new vocabulary in personalized contexts.
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3 |
3 |
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RDTV342 |
FILM ANALYSIS
This course is designed to provide students with an introduction to film analysis. Students will examine the ways in which meaning is constructed in cinema by looking at the various techniques employed by filmmakers and the manner in which these elements operate as a formal system. The course will stress the importance of close textual analysis of individual scenes, while also emphasizing the need to look at films as a whole. A range of films will be viewed in class, although for the sake of coherence the majority will be Hollywood productions from the 1940s and 1950s, in particular the cinema of Alfred Hitchcock.
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3 |
3 |
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JOUR433 |
GLOBAL JOURNALISM
This course will encourage students to address the issues facing modern journalists and news organizations working in the international arena, both in practical and critical terms. The course will examine the ways in which globalization has influenced processes of news gathering and dissemination, the practical and ethical challenges which journalists encounter in an international context, and the relationship between journalistic practices and emerging media technologies. Students will also make comparative studies of individual news stories, examining the ways in which the same news events are reported in different ways by different new organizations according to their dominant ideological positions.
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3 |
3 |
- |
RUS101 |
RUSSIAN I
This course is an introduction to the Russian language with basic grammar and sentence structures. The aim of this course is to motivate students to increase their interest in the Russian language to achieve language skills which are listening, reading, speaking and writing. The students are introduced to the sounds and letters of the Russian alphabet, the personal pronouns, different types of nouns and adjectives, possessive adjectives, the Present Continuous tense through affirmative sentences, negative sentences and questions, days of the week, numbers, wh- question words, interrogative pronouns and their usage. The course also aims to enable students to acquire necessary vocabulary, to understand the gist of what is being said and to make sense of connected speech at basic levels.
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3 |
3 |
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JOUR454 |
JOURNALISM GENRES
This course examines the major genres featured in modern journalism in a variety of media contexts, including financial reporting, sports journalism, health journalism, arts reviewing, fashion journalism, science reporting, and lifestyle writing. Weekly lessons are based around case studies in s representative sample of these genres and will analyze a range of written examples. Students are encouraged to develop a specialism and produce original writing within it, which will be examines via a portfolio of original written work. The course will also feature contributions from local professional journalists who specialize in the journalism genres under consideration.
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3 |
3 |
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FRE101 |
FRENCH I
FRE101 is the initial beginner level French language course which aims to facilitate the recognition and production by students of basic written and oral expressions used for describing themselves and people in their immediate environment through these concepts : French sounds and alphabet, some objects in one’s bag and in a class-room, French for communicating in class, numbers, dates, days, months, greetings, countries, nationalities, languages, contact info, professions, places of work, family, clothing items, colors, some descriptive adjectives, some regular (to be named, stay, speak, work etc.) and irregular verbs (avoir , être etc.), subject and object pronouns, feminine/masculine and plural/singular markers ( of : indefinite /definite articles, demonstrative nouns, descriptive and possessive adjectives , question words) and basic question and affirmative/negative phrases.
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3 |
3 |
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JOUR381 |
POLITICAL JOURNALISM
This course examines the relationship between journalism and politics and its place in the broader media landscape. In particular it will address the contribution which journalism can make to the public understanding of, and public engagement with, political discourse. Student journalists will focus on the major practical and theoretical issues affecting political journalism and reflect on the role they can play as political reporters in a variety of contexts. Students will also produce original political reporting, which will be examined via a portfolio of original written work. The course will also feature contributions from local professional journalists specializing in political coverage.
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3 |
3 |
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